DAY-PROOF MAKEUP BUILT TO STAY

Achieve a flawless base that lasts

There are a lot of different reasons why your makeup look could fall apart by the end of a long day. But makeup that’s truly formulated for long wear time shouldn’t just fade off gradually throughout the day. It’s not you. It's the makeup. BYS finally has the solution for this eternal beauty dilemma: the All Day Wear collection. Featuring foundations, concealers, and pressed powders in different shades for different skin tones, you won’t have to keep excusing yourself to “powder your nose” ever again. With buildable coverage that blends seamlessly without caking or flaking you can achieve a perfect and flawless face from sunup to sundown.

If that wasn’t enough to convince you, the BYS All Day Wear Foundation has SPF 20 to protect you from the harmful rays of the sun. Additionally, the whole product line is formulated with skincare ingredients: Vitamin E for smoothness, Hyaluronic Acid for elasticity, and Argan Oil for hydration. So whether you’re ivory fair or gorgeously tan, you can easily achieve the perfect makeup base that will show your skin all the love it deserves while also looking fabulous.

A global beauty brand driven to offer women trendy and quality cosmetics at an affordable price, BYS was founded in Australia in 2004 and introduced to the Philippine beauty market six years ago by IFACE Inc.

BYS is available in select Watson’s and SM Stores nationwide. Eva NYC products are also available at www.beautybeat.ph.