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Jerome Lorico launches his new RTW line

An internship with Alexander McQueen, the prestigious grand prize of the 48th Japanese Fashion Design Contest that was won by a foreigner for the first time in its history, and being a part of different fashion exhibits around the globe are just some of the things that were ticked off of Jerome Lorico’s list.

His latest venture? Finally opening his flagship store, LORICO. In true Lorico fashion, the space that used to be a pawnshop was transformed into a Brutalist haven with pillars that mimic stalagmites in a cave. The opening, which was called “Midnight Manifesto” was a success with long-time friends and clientele celebrating his 11th year in the business. In the same vein, his recent collection remains true to his design roots—edgy minimalism. Known for experimenting with fabric,

he uses a hybrid of 70% cotton and 30% pineapple fiber in most of his collections. By trying to develop this medium further, he has become a vessel of both sustainability and pride for his country. Upon visiting the space, one can easily identify the contradictions that percolated throughout his pieces. One piece is a life vest rendered in leather, then there’s a beautiful sheer dress with buckled straps, and a corseted gilet.

Jerome Lorico has also embraced the concept of a seasonal studio wherein they temporarily hibernate for specific months to reflect on the growth and aesthetic of the brand, thereby also preventing any added excess to the ecosystem. It’s the same consciousness and sense of rediscovery that led Jerome to LORICO’s rebirth and awakening from its slumber, a sure sign of things to come in the near future.