A CLEAN START
La Prairie elevates the science of cleansing one’s skin into an art
You know this joy. It’s the moment you when you get home, and finally, finally, you can unhook your brassiere and fling it on the divan. There’s another similar moment, when you’re patting your face dry after washing it. You may look and feel fabulous with your perfectly polished face, but the feeling of absolute nothing weighing your skin down feels just as good—better even.
Cleaning one’s face isn’t a complicated process, but the with the advent of longlasting makeup, skincare layering, and worsening pollution, getting every little bit of dirt out is a challenge. Innovative
science and age-old traditions have come up solutions: cleansing oils designed to “melt” and pull out every foreign matter, cleansing devices that use vibrations to lift out microscopic dirt, and even a taxing double-cleansing method. There’s so much to do that it almost feels like a chore, which runs counter to what one wants to do upon getting home after a long day. This is where luxury brands such as La Prairie step in. Akin to drawing a hot bath filled with fragrant oils and lighting candles in a darkened bathroom, their cleansing system has been designed to elevate the science of cleansing into an art, an indulgence. You feel joy, not just after the act, but in the midst of it too.
Skincare works better exponentially when used on completely clean skin. This was determined by the La Prairie team of researchers as they were developing the brand’s cleansing system. To ensure this, the act of cleansing must not only work thanks to exacting science, but it must also be immensely pleasurable. For such a sensorial experience, there’s the La Prairie Supreme Balm Cleanser, a dense, rich balm that melts into a sensuous oil upon contact with skin. Massage it into the face to draw every impurity out. Add a splash of water to emulsify it, before rinsing it off. The result is fresh, supple skin that is primed for skincare. Meanwhile, the La Prairie Crystal Micellar Water Eyes•Face provides this with its one-gesture process and the brand’s Liquid Crystal technology, which uses centuries-old Swiss glacier water from Mount Titlis. Add a few drops on a soft cotton pad and wipe off impurities, makeup and pollutants from the skin gently and effectively. As with the cleansing balm, one’s skin should be completely clean of the day. Now, tell us, doesn’t that feel absolutely wonderful?
“SKINCARE WORKS BETTER EXPONENTIALLY WHEN USED ON COMPLETELY CLEAN SKIN”