MEGA

RENEWED GAZE

La Prairie’s latest innovation, the Skin Caviar Eye Lift serum is the first product to target the whole eye area for a total lift

- By PEEWEE REYES-ISIDRO

The eyes, they say is the mirror of the soul. They tell the story of a person’s journey or their state of being, health and even age. It is also one of the most important and hardworkin­g sensorial tools we use in everyday life. The eye area comprises of 22 muscles that are in constant motion, blinking 10,000 times a day. Not surprising­ly, the delicate skin surroundin­g it also exhibits the most obvious signs of aging: drooping of the upper and lower lids, brows, loss of elasticity and the apperance of fine lines and wrinkles.

SCIENCE FOR THE EYES

Swiss luxury brand La Prarie has long championed the importance of addressing skin aging and this time, their focus is on the eyes. Caviar science, which is an effective innovation developed by La Prairie scientists, pushes the boundaries once again with the use of Caviar Premiere, promising to revive, raise and redefine the gaze—the full lifting potential.

THE POWER OF CAVIAR

La Prairie Skin Caviar Eye lift is the first ever serum for the whole eye area, including the brows, that answers eye lifting and firming concerns. Harnessing the power of two formulas enriched with the Caviar Premier and La Prairie’s exclusive cellular compex, it boasts of cutting edge biotechnol­ogical research that aids in the renewal of cells. Studies show that with regular and consistent use, the eyes become more open, while the contours around the eyes and brows appear redefined. Consequent­ly, the eyelids become more lifted and crow’s feet are visibly lessened. More importantl­y, the lower lids become smoother and under eye puffiness is obviously reduced. With daily use, it promises a lifted and firmer eye area.

MESSAGE IN A BOTTLE

La Prairie’s advancemen­ts doesn’t end with its product only. The bottle is inspired by the vial design of the Skin Caviar Liquid Lift, where the caviar beads are visible because of the transparen­t feature. The newest offering is an homage to the power and indulgence of La Prairie’s iconic gold caviar beads.

HOW TO USE

Use the serum after a thorough cleansing. Gently press the pump to release a single dose. Dab tiny dots of the serum from the inner corner of the eye all the way to the eyelid crease and the outer corner. As the applicatio­n continues along the eye contours, an immediate lifting sensation takes place, accentuate­d with a wonderful relaxing fragrance that makes this ritual certainly enjoyable. Finish with the Skin Caviar Luxe Eye Cream to experience effective results.

La Prairie is exclusivel­y Available at Rustans Beauty Makati and Shangri-La Plaza.

“THE

EYES, THEY SAY IS THE MIRROR OF THE SOUL. IT TELLS THE STORY OF A PERSON’S JOURNEY OR STATE OF BEING, HEALTH

AGE”

AND EVEN

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