BEAUTY FEATURE

Chanel’s latest skincare endeavor explores the innovation and development of their exceptional formulas

Chanel’s latest series schools us on the creation of their innovative products

As an expert in beauty, Chanel has always maintained their alluring charm. Their latest endeavor lets us in on one of their secrets, allowing us to delve deeper into the wonderful world of skincare.

Putting a spotlight on skincare, Chanel recently unveiled “Beyond the Jar”—a series that showcases the expertise of the individuals behind the brand’s research team. Each series explores the innovation, vision and expertise behind the development of each product.

The first chapter of their series focuses on Vanilla Planifolia, which Chanel has been studying for years now. If it sounds familiar, it is because the ingredient has been used for their Sublimage skincare line for its skin-regenerating properties. The video shows to us the brand’s meticulous process in choosing an ingredient: it is first carefully cultivated and grown by artisans in its natural environment and then sent to Chanel’s Paris-based researchers to be studied. Afterwards, precious active molecules are extracted to reveal its benefits for the skin. It is because of their customized technological processes that powerful active ingredients are found in their game-changing formulas.

Once again, Chanel has certainly exceeded our expectations, schooling us on the work and dedication that goes in one jar. Their “Beyond the Jar” series will definitely deepen your appreciation for the products on your shelf.

“CHANEL

HAS CERTAINLY EXCEEDED OUR EXPECTATIONS, SCHOOLING US ON THE WORK JAR” AND DEDICATION THAT GOES IN ONE