Beauty Residents

The proudly Filipino-owned makeup brands to keep on your radar

1 CROWD FAVORITE

Beauty vloggers can give some of the best makeup advice since they spend hours reviewing and testing products. Naturally, whenever a vlogger comes out with a beauty line, there can be pressure. But one local YouTuber who met those high expectations is Mae Layug of GRWM COSMETICS. Her makeup brand, which stands for “Get Ready With Me,” is specifically made to cater to Filipina beauty.

With 12 shade options to choose from, their Radiance Tint Concealer (P348) covers complexions and undertones across the spectrum. The first product they launched, the Multi-Use Creamy Tint (P249), which can be used on the cheeks, eyes, and lips, also remains their best seller. Highly pigmented and blendable, these matte-finish tints easily serve up a whole makeup look.

GRWM Cosmetics is available online via Shopee

2 SCENE STEALER

Calling all Euphoria makeup lovers, HYPERGLEAM has the most accessible yet high-quality pigments and lip glosses in the local market. The brainchild of Miki Liuson, the brand is a sweet nod to nostalgic beauty trends that are all about embracing individuality.

Do you want to recreate the juicy pouts of the ’90s without the stickiness? Check out their Hydrating Lip Gloss (P300), infused with sunflower oil, sweet almond oil, and avocado oil, all of which give off ultra-shine while hydrating your lips. They also offer the first chromium liquid shadows in the Philippines called the Moonshine Multichrome Pigments (P990). These high-impact pigments shift between three to four intensely rich hues, depending on how the light hits them. The buildable formula can go from iridescent and sheen to bold and vibrant.

Hypergleam is available online via Shopee

3 FRESH FACE

The country’s tropical weather can do wonderful things, but melting makeup is not among them. Answering our desperate call for makeup that can keep us fresh under the heat is CLOCHE FLAME by Arianne Amante. The cosmetics line aims to make you “look good as you feel and feel as good as you look.” Some of their sweat-proof products include the All-Around Flush (AAF) (P389), a skincareinfused gel tint that’s ultra-lightweight, non-sticky, and easy to blend and build up. Alongside their Dream Filter Weightless Soft-Focus Pressed Powder (499) and TLC Spray Restorative Facial Mist (449) that’s perfect for midday touch-ups to cancel out oiliness. Both are great for sensitive skin since the pressed powder is made with SPF 15 and talc-free, while the facial mist is formulated with coconut water and niacinamide.

Cloche Flame is available online via Lazada, Shopee and Zalora

4 MOST POPULAR

LOVELY CAUSEMETICS By Lovely Geniston made waves on TikTok and Instagram after several influencers and makeup artists raved about its Styling Brow Gel (P288). With unbelievable longlasting hold, this brow gel can help you achieve full, upswept brows with only one round of application. It also doesn’t leave behind any residue, and since it’s made with soy wax, jojoba oil, grapeseed oil, olive oil, sweet almond oil, and bergamot oil, the brow strands are kept in place but won’t feel crunchy or stiff. Another product of the brand worth mentioning is the Multi-Use Cushion Tint (P288), which takes the words “comfortable matte” to the next level. If you’re going for a lived-in makeup look, these air-kissed matte tints effortlessly blend and apply color on areas where you want a soft-focus flush.

Lovely Causemetics is available via their OffiCIAL WEBSITE LOVELYCAUSEMETICS.COM