Metro Society

#BORNTODARE

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THE TUDOR brand signature #BornToDare reflects both the history of the brand and what it stands for today. It refers to the vision of Hans Wilsdorf, founder of Tudor, who manufactur­ed his watches to withstand the most extreme conditions. It represents the adventures of the daring individual­s who have achieved the extraordin­ary with a Tudor watch on their wrist. #BornToDare is a testimony to Tudor’s pioneering and cutting-edge approach to watchmakin­g, leading to the brand’s innovation­s becoming industry benchmarks. In line with the brand’s signature daring spirit, and after sending David Beckham freediving underwater off Miami earlier this year, Tudor recently invited their ambassador to step out of his comfort zone again for a backcountr­y snowboardi­ng experience in the Alps. In a short video simultaneo­usly released by Beckham, Kjersti Buaas and Tudor, Beckham can be seen learning under the guidance of the Norwegian four-time Olympian and Olympic medallist in half-pipe, snowboardi­ng. Climbing the mountain in the early hours wearing headlamps, the pair reach the top of a high-altitude slope with virgin snow and enjoy a secluded firsttrack down the mountain. “It’s a great thing to be behind, and try and learn from a world-class athlete. It’s been an incredible experience and I want to do more. What do we do next? I don’t know. It’s like we say, born to dare.”

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