SPIRIT OF SCENT
MASSIMO DUTTI has embarked on an exciting new journey with the creation of a perfume collection formed of six pure, high-quality fragrances inspired by the art of travel. The initiative reflects the brand’s firm desire to evolve towards the creation of new brand hallmarks reaffirming its positioning in the international fashion sector. An all-new olfactory journey, the launch invites us to breathe in the essence of six iconic destinations selected by means of their distinctive aromas, serving as inspiration for discovering each of their intangible and ethereal realities. The result is a cartography of six fragrances embodying the spirit of each of the destinations, thanks to the extraordinary power of smell to evoke and transport us to that place and time. In the Philippines, Massimo Dutti is exclusively distributed by International Specialty Fashions, Inc., a member of SSI Group, Inc., and is located at Greenbelt 5 and Power Plant Mall. Visit press.massimodutti. com or www.ssilife.com.ph or follow @ssilifeph on Instagram for more information.