JOY #BestEverLife Salu-Salo Celebrates The New Best Ever Joy Washing in San Juanico Bridge
With the launch of its new and best ever formulation, Joy, the leading dishwashing liquid in the Philippines, doubled its famous old record of number of plates washed with a single bottle. A total of 17,500 plates were cleaned with just one single 495ml bottle of the new Best Ever Joy - covering the entire length of San Juanico Bridge and back. “With our effort to continuously innovate Joy to help Filipino fsmilies achieve their Best Ever Life, we introduce the new Best Ever Joy that can wash more plates with just one bottle. This means more savings for families that they can use to lead their best ever lives. The Best Ever Joy is so good that its new formulation was able to clean more than 17,500 plates with just one bottle of Joy, doubling our own record 20 years ago,” shares Meir Yap, Brand Manager at Procter and Gamble. Continuing the celebration that started last June 23 in Tacloban City to celebrate this record-breaking occasion, Joy hosted the #BestEverLife Salu-Salo at Plaza Ibarra with mom celebrity Jolina Magdangal-Escueta plus Ruffa Mae Quinto and blogger Momi Berlin who shared their own stories of how the new Best Ever Joy has helped them lead the best ever life for their families. Media and blogger guests were treated to a fiesta-themed event filled with scrumptious Filipino dishes and delicacies and festive song and dance performances. Joy also showed its superior dishwashing ability through experiment videos that visualized the product’s new and improved formulation, and even a live demo of the Best Ever Joy cleaning up the plates used in the salu-salo. Joy also extended the celebration of the Best Ever Life beyond the attendees of the event. The salu-salo also commemorated the SOS Children’s Village Alabang as Joy’s beneficiary in bringing the best ever life to Filipino household by supporting the children’s daily meals. With the launch of the new Best Ever Joy, more plates can be cleaned, and more Filipinos can discover their best ever life. For more information about Joy, visit the Joy Philippines Facebook page.