Exec receives entrep award

HOMEGROWN businessman, Lafayette A. Lim, president and CEO of NCCC Group of Companies, bagged the Outstanding Achievement in Entrepreneurship – Large Scale award during the 40th Agora Awards held last January 20, 2020 at Okada Manila.

The Agora Awards, an annual recognition created by the Philippine Marketing Association, Inc. (PMA) is a distinction given to Filipino Marketing

Luminaries. It is given to individuals and companies that have proven Marketing Excellence in their respective field and notably contributed to the Philippine business and economy.

In his acceptance speech, he underscored that “this award was not single-handedly achieved by any individual, but it’s a cumulative effort and a true testament of grit and excellence by amazing people in our organization.”

The award, he said, is an opportunity to share the company’s story and to honor the legacy of the company’s founders specially mentioning three generations of his family – his grandfather, father, and older brother.

He narrated that it was his grandfather Lim Tian Siu that founded the company in 1952, describing him as a man who never lost his integrity despite facing many hardships. He

then referred to his father, Henry Lim, as the one who jumpstarted the company’s accelerated growth in the retail business, saying “his memory lives on with the success of the NCCC brand,” and merits his older brother, the late Javey Lim, for elevating NCCC’s retail shopping experience to become nationally competitive.

From what was once a textile company, NCCC has now established itself as a major player in the retail industry. It has diversified its business units, which now includes NCCC Malls, NCCC Supermarket, NCCC Department Store, ChoiceMart, HB1+ Pharmacy,

HardwareMaxx, Cinemas, Breadfactory, Citifoods, Helen’s Farm, Dos Palmas, and PrintLife.

Towards the end of his speech, he expressed his gratitude to PMA for being cognizant of the unique and distinct character Mindanao has to offer in the field of marketing and is assured of its commitment to continue to pursue and recognize Mindanao’s contribution in defining what truly makes a Filipino brand.

Another Davaoeño, Dennis Uy, President CEO of Phoenix Petroleum Philippines, Inc. received the coveted Marketing Company of the Year award.

PHOTO shows during the topping of the Damosa Land Inc.’s Diamond Tower are (from left) Christian Cambaya, Davao City Investment Promotion Center Investor and Servicing Unit head; Willy Ho, Carwill president; and, Ricardo F. Lagdameo, DLI first vice president.