Are you ready to red team?

RED TEAMING. Perhaps you have heard of the phrase. Some may have yet to encounter it. A few may have already mastered it. Others may have unknowingly done it.

But what is it? 134 days after absorbing every page of Red Teaming: Transform

Your Business by Thinking

Like the Enemy—my last book for 2019—I now have a deeper appreciation for red teaming. I have learned that it helps us do what we do better. It challenges our plans and the assumptions on which they are based. It makes us aware of our biases and limitations, and presents tools and techniques for overcoming them. It focuses on critical and contrarian thinking to stress-test our strategies.

Red teaming traces its roots to the military. The term “red team” is believed to have dated back to the early 1800s, when the Prussian army (known today as the Ger