Sheroes campaign wins 3 awards

INSULAR Life’s (InLife) digital campaign that challenges the Filipino women to be more financially responsible won three Canopus (Platinum) Awards in the Vega Digital Awards 2022.

The InLife Sheroes Advocacy and Movement’s #InAko campaign walked away victorious with top awards in the following Digital Marketing Campaign Categories: Social Campaign, Cause-Related Campaign and Marketing Effectiveness.

“InLife contributes to nation-building and women empowerment through our InLife Sheroes Advocacy and Movement. We partnered with The Sven Group to create the InLife Sheroes’ #InAko campaign which challenges the Filipino women to better understand their financial capacity, take charge of their lives, and succeed,” InLife’s Chief Marketing Officer Gae L.

Martinez said.

“We are thankful to Vega Digital Awards for recognizing the social cause and effectivity of our #InAko campaign. These awards will continue to inspire InLife to serve women from all walks of life so they can attain financial success and fulfill their dreams. When she wins, the nation wins,” she added.

The Vega Digital Awards puts the spotlight on local and international digital content creators of various works such as advertising, design, interactive content, mobile apps, web design, and audio video productions.

As a social and causerelated campaign, the InLife Sheroes #InAko challenged Filipinas to say #InAko and be more financially responsible. “In ako” means I’m in. Additionally, “inako” means taking responsibility by em