Northern Living - - NORTHERN SCENE -

What: Want­ing to show its dealer part­ners and me­dia friends how col­ors are to be ap­pre­ci­ated and en­joyed, Sony Philip­pines launched its lat­est BRAVIA® tele­vi­sion line at Shangri-La’s Bo­ra­cay Re­sort and Spa. Tak­ing cen­ter­stage is Sony’s pro­pri­etary Tri­lu­mi­nos™ Dis­play tech­nol­ogy, fea­tur­ing life­like color and clar­ity to make for an im­mer­sive view­ing ex­pe­ri­ence.

“We are set­ting the bar ever higher on tele­vi­sion tech­nol­ogy by fo­cus­ing on the view­ing ex­pe­ri­ence—from pic­ture, to sound, to de­sign. By im­mers­ing con­sumers in pic­ture and sound qual­ity so high it’s real, we are trans­port­ing them from be­yond watch­ing to be­ing there, in the mo­ment,” said Ya­sushi Asaoka, Sony Philip­pines pres­i­dent and man­ag­ing di­rec­tor.

The new line of Sony TV with the Tri­lu­mi­nos™ Dis­play ar­rives in stores this June. Where: Shangri-La’s Bo­ra­cay Re­sort & Spa

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