SPICE, AND EVERYTHING NICE
Foodie and traveler Alexandra Rocha gives a sneak peak of passions that make her excited for the year to come
“Iwant to eat my way around the world!” Right away, you know that Alexandra Rocha is passionate about her food. Xandra first made her mark in the food and beverage industry when she launched her very own small- batch, premium ice cream products known as Pinkerton Ice Cream. Now, she is a well-loved food columnist at Malaya and the host of a food and travel show on Solar News Channel, Something To Chew On.
As I asked her about her year ahead, it’s hard not be in awe about all that she’s achieved simply because she followed her love for food. Her no-frills approach to sampling food from all over the country and giving her fans, viewers, customers, and followers the real score on her gustatory journey in life is living proof that passion plus action is the secret to success. Now, she is set to embark on her biggest adventure yet: her marriage.
Tells us more about Something To Chew On. What inspired you to host this show?
I have always loved food and travel and have always been curious about what it would be like to host a food and travel show. It always seemed like such a dream job to me. I received a message one day from the producer of the show saying that while they were brainstorming possible hosts for the show, my name came up. They called me in for an interview and an impromptu audition video. A week or so later they got back to me saying I got the job!
I wanted to help bring something fresh and different to local TV. I like things simple and unpretentious. I like honesty and transparency. I wanted to win the audience over by being myself and not acting or being
maarte and overdone or worrying so much about how I look. I just want to be real. I guess something like a female Anthony Bourdain, but the lighter, sillier, and more bubbly version. I was extremely excited and inspired to host it because it has always been a dream of mine! Imagine, being paid to eat and travel. Who wouldn't enjoy that?!
What is dif ferent about this show?
Something to Chew On is very raw. It is not scripted; there is no stylist, or hair and makeup artist with us. We have a basic itinerary and work from there. It’s a lot of fun, and I feel so blessed to be working with such an awesome crew because they allow me to be myself. I say what I think and feel on the spot. It's very spontaneous, and organic. We feature places that aren't so known or popular. We go deeper than just tasting the food in each province by getting to know the people behind it. Oftentimes we discover really heartwarming stories behind how a restaurant or food business came to be. Other than being fun and easy to watch, it is also very inspiring.
I hope to be able to inspire people to travel around the Philippines more and learn about how truly beautiful our country is. I hope that people feel my sincerity and excitement in each episode and I do hope they laugh along with me when I fumble my words or speak in broken Tagalog. Most importantly, I hope they see that food does not have to be pretentious—that the best way to travel is to do as the locals do, search for culture, and tradition. To not be afraid to eat street food, or enter a grungy holein-the-wall spot or to try new, strange things. It is all part of the adventure!
What’s your past year been like as a business owner?
It has been a roller coaster ride. As an entrepreneur, one should expect it to be that way though. There are days that feel so hectic and stressful, and other days feel like they are going by so smoothly. Some days business is booming and other days when you are nervous because sales slowed down.
What can we expect from Pinkerton this year?
Changes. I have been thinking about a lot of things regarding Pinkerton. I cannot say exactly what. But let’s just say, there are going to be changes.
Tell us about your wedding. What are you most excited about?
I am most excited about marrying my best friend and the love of my life, and having close friends and family there to celebrate the big day with us.
What can we expect from you this year?
This is a year of change and growth for me. I am gearing up to film Season 2 of
Something To Chew On, making some changes for Pinkerton Ice Cream, and balancing wedding planning in between.