Achiev­ing clar­ity through char­ity

View­ing the world be­yond the line of sight

Northern Living - - CONTENTS - TEXT BEV­ERLY DAL­TON PHO­TOG­RA­PHY PA­TRICK SE­GOVIA

Clar­ity is of­ten found with a pur­pose. There is a rea­son why we do the things we do, and if there was no mis­sion or di­rec­tion, then we’re all just mind­lessly tread­ing through life into obliv­ion. It doesn’t get any clearer than that.

The shoe brand TOMS ad­vo­cated the need to help oth­ers, es­pous­ing the one-for-one busi­ness model, by do­nat­ing shoes to those in need each time a pair of theirs is sold. Soon, star­tups fol­lowed suit as TOMS pop­u­lar­ized a for­mat that works to­wards the good along­side meet­ing in­di­vid­ual and prac­ti­cal needs. Lo­cally, online re­tailer Four Eyes took on this con­cept for pre­scrip­tion eyewear as they work to­gether with non­profit part­ner char­i­ties like World Vi­sion Philip­pines. Each sale will give some­one in need ac­cess to af­ford­able pre­scrip­tion eyewear. Un­like any brick and mor­tar op­ti­cal shop, this online store makes it pos­si­ble to pro­vide qual­ity eyewear at a frac­tion of the go­ing price.

There’s noth­ing com­pli­cated about it. They’re clear with their mis­sion: help more folks see the good with a pair for a pair.

Four Eyes. www.foureyes.com.ph. 505-5085.

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