Fred Perry x Art Comes First crafts rec­og­niz­able but evolv­ing styles

Northern Living - - SPECIAL FEATURE - TEXT KRYZETTE PAPAGAYO

The mod­ern man’s ethos car­ries in­flu­ences from art, mu­sic, and other creative fields. These days, it is cru­cial for one to in­tro­duce hints of pop­u­lar cul­ture, as seen in con­tem­po­rary de­sign and style. In recent years, the growth of menswear sales have reached no­table peaks, proof that our con­tem­po­raries are reach­ing for cloth­ing and cuts with re­fined taste. Punk tai­lor­ing, a mesh of con­fronta­tional el­e­ments and de­tails, takes cen­ter stage as the style savvy crave for more dis­tinct trends.

Driven by equal ad­mi­ra­tion for crafts­man­ship, Fred Perry x Art Comes First mar­ries mod­ern tai­lors and sharp de­tails to rouse the clas­sics. From its launch by the Wim­ble­don Cham­pion in 1952, the la­bel con­tin­ues to el­e­vate as an English Her­itage Brand by dis­play­ing the seam­less com­bi­na­tion of street and sport to cre­ate pieces that in­spire and look to the fu­ture. Art Comes First is the de­sign duo from London known for their punk aes­thetic vision. The col­lab­o­ra­tion fea­tures two mono­chrome col­or­ways rem­i­nis­cent of the sharp sar­to­rial phi­los­o­phy of self-pro­claimed trav­el­ing tai­lors Sam Lam­bert and Shaka Maidoh.

Art Comes First cel­e­brates the in­ter­sec­tion of sub­cul­ture and style with fab­ri­ca­tion and de­tails ren­dered on the First Fred Perry Shirt. The duo vis­ited the Fred Perry archive and sub­verted the track jacket and the Har­ring­ton, in­sert­ing a cus­tom made Art Comes First and Lau­rel Wreath tab on monochro­matic gear. The Har­ring­ton has a smart flat knit rib col­lar, while in­side, an un­ex­pected Art Comes First print demon­strates the quiet punk in­flu­ence on the de­sign duo. Key pieces to watch out for are the cot­ton piqué po­los and sweaters. The Fred Perry x Art Comes First col­lec­tion presents rec­og­niz­able but evolv­ing de­signs suited for the de­mands and needs of the mod­ern man. Visit the Lau­rel Wreath Col­lec­tion Shop at Green­belt 5 to see the Fred Perry x Art Comes First col­lec­tion.

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