Heritage and fashion tie loose ends at CommonThread
There are different ways to tell a story. Up front, it could be a declarative that unfolds different colors and narratives. Sometimes the story dissects and mirrors expressions and feelings. Fashion tracks a similar framework as each piece tells its own story.
CommonThread is a lifestyle store that ascends from this aim. Telling style stories through their well- chosen product selections, it is a hub for clothing, footwear, and lifestyle pieces. “What we offer in CommonThread are primarily fun, casual brands that have an interesting story or distinct point of view,” says Anne Gonzalez, managing director of Terry SA.
The store has become a menagerie of heritage brands since its inception in 2013, from their flagship Havaianas, to international and local brands Gioseppo, Veja, Renegade Folk, and Gouache. The selections are carefully thought, bespoke, and takes off from each brand’s story. All pieces are selected to follow the frills and themes of every season. “Our idea is to mix up the offerings to keep things fresh in the store. But the brands always have to be fun and interesting,” says Gonzalez.
Whether you’re jetsetting around the globe or exploring local sights, take with you pieces that weave form and function. Summer stories are often colored with discovery and exploration — start it right at CommonThread.
CommonThread is located at Level 2, Greenbelt 5 and R2, Power Plant Mall Rockwell.