Local beauty brands giving us some much-needed representation

Add a little sparkle to your beauty routine and support local at the same time

“The beauty industry has seen explosive growth, especially among young, independent brands,” reported Forbes in 2018. A huge part of this expansion is because the consumers, who largely base their buying habits on social media, now support brands they deem authentic and are aligned with their personal values.

This global push for small independent brands has also meant that it’s easier for local beauty brands with advocacies to get started and quickly gain a following. It also helps that homegrown makeup brands are typically created with different complexions in mind ( morena representation, yes!), a far cry from most Western brands.