PIA head talks me­dia mon­i­tor­ing at nat’l con­fer­ence

Palawan Daily News - - Front Page - By Mav­er­ick Rus­sel Flores

Philip­pine In­for­ma­tion Agency (PIA) Di­rec­tor­Gen­eral Harold Clavite spoke on the essence and meth­ods of me­dia mon­i­tor­ing in govern­ment dur­ing the 6th Na­tional Com­mu­ni­ca­tion Re­search Con­fer­ence (NCRC), held at Cine Adarna, Univer­sity of the Philip­pines-Dil­i­man, Thurs­day, Nov. 22, 2018.

Clavite’s speech played right into the event’s theme, “Ex­am­in­ing Philip­pine Me­dia: Texts and Con­texts,” as he tack­led how the PIA an­a­lyzes con­tent from var­i­ous me­dia plat­forms in or­der to pro­vide valu­able in­for­ma­tion in aid of gov­er­nance.

“Not only do we pick up news, we pick up is­sues—and we man­age those is­sues,” Clavite said.

He in­tro­duced the PIA’s ded­i­cated team for me­dia mon­i­tor­ing—the PIA Mon­i­tor­ing Unit—and ex­plained their process con­sist­ing of is­sue iden­ti­fi­ca­tion, strat­egy-mak­ing and eval­u­a­tion.

“Of course, all of th­ese [pro­cesses] won’t be valu­able if no ac­tion will be taken,” Clavite said. “We help them more if we give them strate­gic mes­sag­ing plans.”

He said the PIA for­mu­lates mon­i­tor­ing re­ports that will then be used by con­cerned govern­ment agen­cies to re­spond to is­sues, sur­vey pub­lic opin­ion and as ref­er­ence for pol­i­cy­mak­ing.

“The PIA prides it­self in study­ing and keep­ing up with the cur­rent trends in com­mu­ni­ca­tion to serve the coun­try bet­ter, es­pe­cially the grass­roots.” he said. “De­vel­op­ing more ways to con­nect their griev­ances to the govern­ment… will help build to a more united, more pro­gres­sive na­tion.”

The NCRC, con­ducted by the UP Col­lege of Mass Com­mu­ni­ca­tion – Depart­ment of Com­mu­ni­ca­tion Re­search and the Philip­pines Com­mu­ni­ca­tion So­ci­ety, is a venue for com­mu­ni­ca­tion stu­dents, alumni and pro­fes­sion­als to present their re­search out­put un­der scru­tiny of an es­teemed panel of ex­perts. Out­stand­ing out­puts are awarded at the end of the con­fer­ence. (PIA)

PIA Direc­tor Gen­eral Harold Clavite (Photo by Ge­laine Louise Gu­tier­rez/PIA-NCR)

Newspapers in English

Newspapers from Philippines

© PressReader. All rights reserved.