The fall of the once mighty Cos­mos soft drink com­pany

Panay News - - BUSINESS -

I T I S e x t r e mely it with gov­er­nance and skills, hon­est and fair. He im­por­tant for my readers suc­ces­sion, then we have also had the vi­sion and to re­flect on t he f ive suc­cess­fully played our fore­sight and his brothers in­sights shared by my role as Fam­ily Busi­ness and sis­ters obeyed and col­league, Prof. Danny ad­vi­sors to the hilt. re­spected him. Soon Bar­renechea. Th­ese In the words of Louis the Cos­mos Brand grew pow­er­ful in­sights, when Far­rakhan, an Amer­i­can while the lo­cal play­ers em­braced by ev­ery fam­ily Po­lit­i­cal Leader, “United we dis­ap­peared one af­ter mem­ber, rep­re­sent the can solve our prob­lem and another. At its peak, it col­lec­tive as­pi­ra­tions of a di­vided we have noth­ing.” be­came a fight between fam­ily busi­ness. Cos­mos, a lo­cal player

ver­sus Coke and Pepsi. Danny is no stranger to While t he busi­ness fam­ily busi­ness dy­nam­ics. grew, Danny was al­ready Sim­i­larly I am shar­ing He be­longed to a fam­ily be­ing groomed to suc­ceed th­ese as­pi­ra­tions again that started the pi­o­neer­ing his fa­ther. Af­ter grad­u­at­ing as a re­minder to fam­ily Cos­mos Soft Drinks Sa­lu­ta­to­rian from Xavier busi­nesses em­broiled in brand in 1918 when his School in 1961, he was a dis­pute with both sides grand­fa­ther, Wong Ning, sent to the US to com­plete in a state of height­ened a na­tive of Kwan­tong his col­lege ed­u­ca­tion. ac­ri­mony, that there will Prov­ince mi­grated to the He fondly re­lates dur­ing never be a clear win­ner in Philip­pines and es­tab­lished one of our ex­changes… a fam­ily con­flict. the Manila Aer­ated Wa­ter “My fa­ther got me into

* A healthy and sta­ble Fac­tory along Mis­eri­cor­dia UCLA and af­ter grad­u­a­tion, All the dreams busi­ness but ready to Street in Manila. he sent me to the Univer­sity of Papa went down the ex­plore op­por­tu­ni­ties When World War II broke of San Fran­cisco for my drain.”

* A h e a l t h y a n d out, the Ja­panese Army MBA. My fa­ther fol­lowed Papa is dead! Now what? har­mo­nious fam­ily, free in­car­cer­ated Wong Ning a suc­ces­sion plan and he The s t ock­hold­ers, from any ma­jor con­flict be­cause of his af­fil­i­a­tion was sort of pre­par­ing me to com­posed of Henry’s

*A fam­ily busi­ness that with t he Kuom­intang help in the busi­ness since I three brothers, a cousin, thrives on pro­fes­sion­al­ism, govern­ment. He later died was the el­dest boy. He even a nephew and Danny, met ex­cel­lence and mer­i­toc­racy in prison. Wong Ning left as­sured me that if I do well, af­ter the burial to de­cide

*A fam­ily busi­ness that seven children. I will take over the top spot. who will suc­ceed Henry as will tran­si­tion to a fam­ily Pres­i­dent. in­spired busi­ness run by Fol­low­ing Chi­nese pro­fes­sional lead­ers and The name of Danny’s Danny re­calls t hat Tra­di­tion, the mem­bers fi­nally fa­ther was Henry and fate­ful day in 1970… “while of the im­me­di­ately fam­ily

*A fam­ily busi­ness that be­ing the el­dest boy, by at­tend­ing the grad­u­a­tion of would al­ways have the em­braces gov­er­nance tra­di­tion, must nat­u­rally my other brother in the US, pref­er­en­tial sta­tus over and stew­ard­ship so it will as­sume the re­spon­si­bil­ity papa suf­fered a stroke which the sec­ondary fam­i­lies. con­tinue from gen­er­a­tion of man­ag­ing the fam­ily was caused by a tu­mor in his Danny was next in line. to gen­er­a­tion busi­ness. brain. The stroke par­a­lyzed With t he death of

When fam­ily mem­bers Henry was well - half of Papa’s body. He Henry, will Danny the i n t e r n a l i z e t h e s e ed­u­cated, armed with a was devastated! Af­ter the el­dest son be the anointed as­pi­ra­tions and re­in­forced PhD, ex­hib­ited lead­er­ship op­er­a­tion, the ver­dict was suc­ces­sor?/

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