Clean and green toothbrush
HERE comes the world’s first clean and green toothbrush. It’s clean and green because it is claimed to be carbon neutral, raising environmental standards in the oral care industry, says its manufacturer, GSK Consumer Healthcare (GSKCH).
You may have encountered many GSKCH’s Aquafresh and Dr. Best GSK consumer products such as the bamboo brushes. well-known brands Sensodyne and The packaging is 100 percent Advil. plastic- free that uses renewable
The company is piloting the cellulose. product as Dr. Best GreenClean GSKCH has partnered with toothbrush. It uses renewable raw ClimatePartner, Europe’s leading materials to reduce fossil fuels in provider for corporate climate making plastic. action initiatives. ClimatePartner
Its handle is made of renewable has analyzed the new toothbrush cellulose and a wood-based bioplastic and found that it reduced carbon that is derived from pine, spruce and footprint by over 50 percent when birch trees in sustainable forests. compared to the standard Dr. Best These are forests that are planted toothbrush. and harvest in a sustainable way that The remaining footprint i s does not lead to deforestation. offset t hrough a community
The renewable toothbrush handle based ClimatePartner project in is a byproduct of paper production Madagascar. that would have been disposed of if GSKCH plans to be the world’s not used in the new handle. most sustainable manufacturer
The toothbrush bristles are across its oral care portfolio. It 100- perecent made of renewable recognizes the fact that, according castor oil which is already used in to a recent Nielsen study, 73 percent of consumers say they would change consumption habits to reduce their impact on the environment.
In 2020 GSKCH launched in Europe its first sustainably grown bamboo toothbrush. This year it launched its first plastic- free toothbrush packaging in the United States and Australia.
GSKCH i s reducing energy c onsumption t hrough more efficient manufacturing systems, including energy efficient lights, heating systems, and motors. It is also investing in renewable energy, a commitment to use 100-percent