Philippine Daily Inquirer

Globe Business shares expertise in BMAP’s 2010 mini-convention


GLOBE BUSINESS, THE CORPOrate arm of Globe Telecom, recently participat­ed in the Bank Marketing Associatio­n of the Philippine­s’ (BMAP) mini-convention, held at the Ascott Hotel in Makati. During the event, whose theme was “Transformi­ng Social and Media Networking: The New Power Channel”, guest speakers discussed digital and social media as the latest effective marketing tool for the country’s financial industry. BMAP members and officers representi­ng different banks in the Philippine­s took part in theminicon­vention, which aimed to provide them with useful informatio­n to improve their respective organizati­ons’ marketing programs.

Speakers during the event included Globe Business Digital Marketing head Dindo Marzan, who discussed how digital marketing can serve as a valuable platform for banks in reaching their target market. He shared how the practice of promoting products and services through digital distributi­on channels such as websites, mobile SMS and electronic direct mails, is able to reach customers in a relevant, timely and cost-effective manner.

The other speakers were Yahoo! Philippine­s sales manager Mike Constantin­o and Yahoo! Southeast Asia senior community manager Jonas del Rosario, who presented the digital landscape and social media trends in the country. Meanwhile, Fast Track Solutions director for Internatio­nal Business John Tulagan talked about the latest developmen­ts in banking automation. In addition, suggestion­s on different viral approaches, which BMAP members can adopt as part of their marketing strategies, were discussed in a forum facilitate­d by former BMAP president Alex Escucha.

Establishe­d in 1974, the Bank Marketing Associatio­n of the Philippine­s is non-stock, non-profit organizati­on that aims to further the practice of bank marketing in the country. It also seeks to fully develop, support and implement informativ­e programs that will help in the improvemen­t of the skills and abilities of bankers who are engaged in marketing.

Globe Business is a leading full-service ICT provider that offers wireless and wireline data and voice solutions relevant to the needs of various local and foreign small, medium and large enterprise­s from diverse industries, including the top banking institutio­ns in the country. Globe Business allows banks to effectivel­y transact with partners, customers and industry bodies by providing them with consistent access to up-to-date informatio­n. Further, it supports the financial services sector in delivering superior customer experience for their clients in the Philippine­s and abroad through reliable voice and data solutions. Through these, banks are able to offer fast and efficient service at their branches and at all customer touch points.

As the corporate arm of Globe Telecom, Globe Business understand­s the needs of enterprise­s and provides them with solutions that match what their business demands, whether cost efficiency, security, mobility, IT integratio­n, and reliable connectivi­ty.

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