Philippine Daily Inquirer
How the US plans to lure tourists from China, India, other emerging markets
HE NEXT BIG THING IN travel would be regular trips to themoon. Short of arranging trips to themoon, which technically can now be done, we’re working very hard to get people within and outside the United States to appreciate and understand the value of tra
TIt was hard to tell if Roger Dow was serious or merely trying to get some laughs. But the flamboyant president and CEO of US Travel Association (USTA) left journalists with little room to doubt the seriousness of his group’s efforts to boost inbound travel to the US.
Known for his dramatic entrances during big gatherings (this year, he literally dropped on stage while dangling from a harness a la Cirque du Soleil), Dow was a constant presence as he welcomed more than 5,000 delegates during last May’s International Pow Wow in Orlando, Florida. He even dressed up as a NASA astronaut to keynote a luncheon sponsored by Texas Tourism.
Around 1,100 domestic and international buyers from 70 countries, including the Philippines, 1,000 US travel organizations and 400