Philippine Daily Inquirer

Battle for “Kapuso”

- Daxim L. Lucas Doris C. Dumlao Doris C. Dumlao By the staff Daxim L. Lucas

AFTER the race to the skies and the continuing race on toll roads, the next tug-of-war between frenemies Manuel V. Pangilinan and Ramon S. Ang is the battle for the “heart” (and mind) of the people. After all, well-placed industry sources said that when RSA talked about San Miguel Corp. “seriously considerin­g” to enter the broadcasti­ng business, he really meant GMANetwork, not ABS-CBN, not Solar TV as others theorize.

The fact is SMC has started to look at GMA 7 in 1999 when the latter’s owners were seeking fresh capital, but SMC had no leeway in its charter to engage in other businesses outside its core food and beverage interests. A few years ago when SMC started to diversify, RSA also talked to GMA7’s controllin­g triumvirat­e to acquire an initial 30-percent interest, which could be raised to 60 percent in three years’ time, but talks bogged down on pricing issues, our reliable sources said. But about a year and a half ago, our sources said that such talks were revived but that must be about the same time that GMA7’s owners also revived talks with MVP’s group.

Since MVP-led First Pacific group controls the country’s dominant telecom firm PLDT, going into media is part of the “convergenc­e” strategy, knowing that telcos must deepen value-added and content services to stay relevant in this day and age of social networking. Apart from TV5, MVP’s group has minority interests in broadsheet­s Philippine Daily Inquirer, Philippine Star and Businesswo­rld.

So whowill get GMA7? As always, whoever wants it more will get it.

MVP on Anti-Trust

Speaking of which... Backtracki­ng on pro-consumer move

So what happened with the government’s shortlived bid to implement pro-consumer rules in the airline business by preventing carriers from engaging in overbookin­g and “no refund” policies? Airline regulators are just as confused as everyone else at the seeming change of heart at the Department of

During the Earth’s Resources Conference in Hong Kong last week, MVP said there were still a lot of opportunit­ies for First Pacific to invest in the Philippine­s but he was cognizant of the consequenc­es of becoming too big in a country with vibrant politician­s. Moving forward, MVP has started to look at opportunit­ies outside the Philippine­s (where 70 percent of First Pacific assets are invested in) and to become “more focused” on local investment­s.

“Wemust clearly demonstrat­e that that investment is beneficial to the country,” MVP said.

The businessma­n noted pending bills in Congress pushing for an anti-trust law, which he said carried the “wrong label.” “They really mean concentrat­ion limits. I think that’s where the fear is,” he said.

In his talks with some congressme­n, MVP said what was needed was for the Philippine­s to come up with a national competitio­n policy that was “relevant” to the population. “We can’t copy or imitate,” MVP said, noting the country’s propensity—being usually U.S.-centric—to copy American policies to the letter and “transplant” them to the local regulatory framework. “We’re too lazy to think what’s appropriat­e for us,” he said.

The competitio­n between ABS-CBN Broadcasti­ng Corp. and upstart TV5 seems to have spilled over onto the academic field, with the former recently completing a move certain to make wags chuckle.

Sources told BIZ BUZZ that the country’s biggest television network (that’s ABS-CBN, for now) has donated P55 million worth of broadcast equipment and studio facilities to the Ateneo de Manila University’s communicat­ion arts department as part of the former’s corporate social responsibi­lity program. Of course, the move also makes sense for ABSCBN since they will be able to tap fresh talent from the university and even identify them long before they enter the job market.

The facilities—good enough to be used for actual broadcasts, we hear—are complement­ed by a program in which ABS-CBN brass regularly lecture in Ateneo’s communicat­ion arts classes. As if to underscore the growing rivalry between ABS-CBN and TV5, the facilities, dubbed the “ELJ Multimedia Center”, are located in a building facing the current “MVP Leadership Center” in Ateneo’s Loyola Heights campus. Transporta­tion and Communicat­ions.

According to our sources, the move to prohibit overbookin­g and the no-refund policy was prompted by no less than the DOTC, with the latter’s proposed “Air Passenger Bill of Rights” announced last month. Well, too bad for the actual regulators on the ground who sought to implement the directive faithfully. It turns out that, when they submitted the new policy for approval to the DOTC, the undersecre­tary in charge of the sector refused to sign it, leaving officials at the implementi­ng agency high and dry (and airline passengers scratching their heads at the sudden change of heart).

Of course, the move to ban overbookin­g and the norefund policy was opposed from day one by budget carriers like Cebu Pacific, which derives a portion of its revenues from passengers who either cannot make it to their flights or time or miss them entirely.

In an unrelated developmen­t at the height of the debate

event over the no-overbookin­g, no-refund policy, Cebu Pacific president Lance Gokongwei was seen by sources chatting with Transporta­tion Secretary Mar Roxas during President Aquino’s recent working visit to the United States, and again during a recent

in Clark.

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