Maximizing online technology to your school’s advantage
KNOWING the power of Internet technology, many educational institutions have made a conscientious effort to use it to enhance the classroom experience.
Apart from making administrative tasks such as online registration possible, a number of educators have also been making podcasts of their lessons, encouraging their students to blog their book reviews, and collaborating with teachers from other countries on research projects.
However, many schools and universities have yet to harness fully the potential of online technology. These days, an institution’s online presence is increasingly becoming just as important as its physical presence. For educational institutions whose students are so thoroughly immersed on the technology, online presence is even more crucial.
The Leadership Strategies for School Managers conference aims to help schools and universities establish a strong online presence, which would enable them to communicate effectively with students, parents and partners.
The “Digital Marketing Crash Course for School Managers: Maximizing Online Technology to Your School’s Advantage,” to be held on July 19 and 20 at Ateneo Institute of Social Order in Loyola Heights, Quezon City, is the country’s first-ever digital marketing conference specifically designed for educators.
It is the perfect opportunity for school managers and administrators to learn online strategies that can help them efficiently and affordably promote their school’s programs and services through the Internet and mobile devices.
Experts in Internet and mobile marketing will talk about the impact of the digital world on education and how schools can incorporate these digital developments in their marketing plans and strategies.
To register for the “Digital Marketing Crash Course for School Managers: Maximizing Online Technology to Your School’s Advantage,” visit www.lessm.aheadpro.com, e-mail lessm@ahead.edu.ph, or call 4339300 or 0917-5009099.
Each registered participant may bring along one other school manager from a less privileged school for free. The conference fees of these scholars are covered by event sponsors Ahead Tutorial & Review Center, Cherifer Premium, Faber Castell and EduPower Publishing.
Featured speakers are Duston Barto, sales and marketing specialist and managing director of Infinicom USA; multiawarded educator and marketer Rossana Llenado of Ahead Learning Systems; Carlo Ople of TV5’s New Media, who is also the former digital marketing manager of Friendster Philippines; Adolf Aran III, national president of the Association of Marketing Educators of the Philippines; Karen Galarpe, city editor of GMA News Online; technology strategist and chief executive officer of BC Net Florante Cruz; Brad Geiser, managing director of multiawarded marketing company GeiserMaclang Communications; and Jing Lejano of Summit Media.
Explore the many ways by which your school can fortify its online presence by creating and managing an effective and userfriendly website, taking advantage of the search habits of parents and students to increase your online visibility, and making effective e-mail marketing campaigns.
Discover how you can use digital and nondigital marketing channels to raise funds, get support from sponsors and alumni, and promote a cause or event.
Apart from showing you how to take full advantage of online marketing tools, experts will also guide school managers and administrators on how to address such sensitive issues as online bullying, plagiarism, online security for children, and online etiquette of school personnel.