Red wine enjoyed–on the rocks
DRINKING WINE has become part of Filipino lifestyle.
“We Pinoys are known to have sweet tooth. We love sweet delicacies and it is apparent in our cooking. Most of us enjoy our spaghetti because it’s sweet. There’s no wonder we also look for that sweetness in drinks, even in wines. Globally also, there is a growing preference for sweet wines,” says Von de Torres, managing director of Emperador Distillers, the company that distributes the Carlo Rossi brand of red and white wines in the Philippines.
The market of wine drinkers has been growing and can be somehow attributed to the openness of women to wine drinking because of its perceived health benefits.
However, many prefer sweet wine because they find dry wines bitter.
For this clientele, Carlo Rossi, the No. 1 importer of wine, has introduced Rossi Sweet Red.
Crafted from grapes grown in California’s sun-drenched vineyards, Rossi Sweet Red is soft and sweet, with layers of vanilla and fla- vors of bright cherry and wild raspberry. It bursts with flavor and aroma with the right alcohol content.
Rossi Sweet Red innovates on wine drinking—have it on the rocks. The ice complements the rich, deep red color and allows the drinker to enjoy its sweet taste in the smoothest way possible. “This is a perfect fit for a tropical country,” says De Torres.
While wine drinking denotes enhanced lifestyle, at the end of the day, the most important thing is one’s satisfaction.