Local entry wins prestigious global loyalty marketing award

AVANZA, INC., ONE OF THE LEADING providers in rewards and relationship marketing in the Philippines, scored a first for the country in the global loyalty business by winning one of the major categories at the Colloquy International Loyalty Awards 2012.

Avanza entered its work for one of its major clients, BDO Unibank, Inc., a magazine-size, high-end BDO Rewards Catalog entitled "Ten Things You Must Experience At Least Once" for the Colloquy International Loyalty Innovation in Financial Services. The catalog, conceptualized by Avanza with its creative partner Burnwater, contains a compilation of ten exceptional and luxurious lifestyle items that clients with discriminating tastes must experience to take their lives from "satisfying" to "fulfilling."

The entry-sort of a "BDO Bucket List" even for most successful business people who continue to have a wish list of thrilling things they still want to do-was part of the strategy to provide more values to BDO's preferred clients through a rewards program that was relevant to their lifestyle. Aside from the customer objective, the rewards program was also meant as a tool for its branch employees to help them strengthen their relationships with their top-tier clients.

The winners of the COLLOQUY Loyalty Awards are determined through a 3-step process. First, members of the loyalty industry complete and submit individual entry forms for nominees. Then, a 15-man jury composed of thought leaders in the loyalty industry, media and academe select the finalists from qualified submissions. Finally, loyalty industry professionals composed of COLLOQUY's more than 45,000 subscribers, then vote online to determine the winners.