Richard Yap is Nissan Almera’s new brand ambassador
NISSAN Motor Philippines, Inc. (NMPI) has named local daytime TV’s leading man Richard Yap as its brand ambassador for the all-new Nissan Almera 1.5L.
Yap is popularly known for his portrayal as the lovable “Sir Chief” in the hit series, Be Careful With My Heart, and now has a growing list of product endorsements under his belt.
“We believe that we have found the perfect match in the choice of Richard Yap, as he and the Nissan Almera perfectly express that it’s not all about the ‘bling.’ The most understated characters sometimes provide the most substance and in this case, we have a winning combination,” NMPI president and CEO Allen Chen said.
For NMPI, Yap was the perfect choice being a successful businessman, a popular TV personality and soon-to-be movie actor, a fresh talent that has captured the hearts of millions of TV viewers. He has been very diligent in his choice of roles and the enigma of the roles he has played has created an aura of dignity with an understated tinge of power and prestige.
“The Nissan Almera, also espouses the same character traits - strong value, unrivaled comfort with the largest interior space, fuel economy that will delight and an understated presence with a fluid styling design,” NMPI VP for marketing, sales and after-sales Lee Junia added.
As Nissan Almera’s brand ambassador, Yap will appear in print ads, billboards and dealer showroom promotional materi- als. NMPI has laid out public events that will feature Yap with the all-new Nissan Almera to be announced soon.