Yellow Pages new Google partner
GOOGLE has appointed Directories Philippines Corp. (DPC), official marketer of Yellow Pages (YP) products and services, as Google Adwords premier small and medium enterprise partner in the country.
Having built relationships with small and medium enterprises (SMEs) for decades, DPC-YP is a natural choice as Google Adwords premium SME partner.
YP has evolved from being a directional advertising medium, based on selling ad space and listings in print directories, to a provider of customized marketing solutions for SMEs.
“Over the last decade, we’ve expanded our presence across the mobile and social media space as well. This goes to show how businesses can evolve in sync with technological changes in the marketplace,” said Domingo Angelo Lopez, VP for Product Development at DPC.
According to Google, over 35 million Filipinos access the Internet through computers and mobile devices. However, only a small fraction of some 800,000 SMEs advertise online.
Narciso Reyes, Country Manager of Google Philippines, said that many SMEs want to do more online but lack the time, resources or expertise to get started. The program with DPC addresses that need by connecting SMEs with Google Adwords.
Google AdWords is an advertising platform, based on a system of bidding for keywords.
“Our partnership with Google Adwords is a natural progression in our roadmap to offer our SME partners fresh opportunities to expand their market,” said Lopez.