A different approach to oral healthcare
FROM LION, Japan’s No. 1 toothpaste and toothbrush company, Systema aims to go beyond the confines of oral health with a brand philosophy of getting “Ready for Life.” Systema is a complete oral care system especially made for adults aged 20 to 35. As one gets older, there are specific issues that arise in oral health.
Systema has the technology to cater to adult needs. Japan is a country with amature population with mature adult problems, yet it has one of the lowest incidents of oral disease cases in the world. Systema aims to duplicate this in the Philippines.
As the brand brings to public consciousness the idea of pursuing one’s passion, Systema recently held an event, “Life Ball,” in Whitespace, Makati City.
“We are most excited to bring to the Philippines the technological advancement and oral health revolution brought by this leading Japanese brand,” said Systema brand manager Norman Mier.
Attended by guests from media, fashion, business and entertainment, “Life Ball” gave everyone a look into the future, with the participation of select life coaches.
Social advocate Reese Ruiz and professional life coaches Anthony Pangilinan and Pia Acevedo were among those who were called onstage to pep up the crowd. They were later joined by Systema’s brand ambassador Sam Milby to talk about his road to life-readiness.
“The great thing about the relationship I have with Systema is that it is providing a different approach to oral care. It is not just about flashing that megawatt smile. It is about having that proactive view of oral health, going forward and not just looking back,” Milby said.
With captivating graphics on a life-size toothpaste-boxshaped LED screen, the new Systema TV commercials were reintroduced to the guests. A grand visual treat ensued, with party music by DJ Nina Saputil.