New D-Max reaches most parts of Mindanao
INTRODUCED just this September to Metro Manila and Luzon markets, the all-new D-Max pickup has officially arrived in Mindanao. In an event held at The Atrium of Limketkai Mall in Cagayan de Oro City, the allnew D-Max was unveiled by Isuzu Philippines Corp. president Nobuo Izumina and Isuzu Cagayan de Oro president Frank Rolida.
“We formally launch our latest product here in Cagayan de Oro as this market has always been one of our most important. In fact, in our latest sales report, more than half of our sales here in Mindanao are from Cagayan de Oro City,” Izumina said.
Izumina explained that the arrival of the all-new D-Max in the Mindanao market addresses the region’s need for a vehicle that can serve various business functions and agriculture-related requirements, as well as attend to a set of consumers in the region who indulge in weekend recreational pursuits like mountain trekking.
Longer, wider and taller, the all-new Isuzu D-Max is now sleeker and tougher than ever. “The new pickup is built around three design philosophies: perfect proportion, aggressive form and innovative structure. Externally, it is designed with a fluid appearance to ensure visual harmony without losing the D-Max’s trademark sporty and powerful styling,” Izumina said.
The all-new Isuzu D-Max comes in seven variants: double cab automatic LS 4x4 (P1.457 million), manual LS 4x4 (P1.398 million), automatic LS 4x2 (P1.196 million), manual LT 4x4 (P1.153 million), manual LS 4x2 (P1.144 million), manual LT 4x2 (P857,000), and manual single cab and chassis 4x2 (P697,000).
Isuzu dealerships in Mindanao are located in cities of Cagayan de Oro, Davao and General Santos.
Highest ground clearance
To tackle Mindanao’s varied terrain and road condition, the all-new Isuzu D-Max boasts of one of the highest ground clearances among pickups with a 23.5-cm height for the LS 4x4, and 22.5 cm for the LT 4x4 and LS 4x2.
This makes the pickup suitable over unpaved roads and flooded situations. Supplementing its suspension system are new, bigger wheels that do not compromise the pickup’s riding comfort while at the same time provide a stylish appearance. The LS 4x4 is equipped with 225/65 R17 tires, while the LS 4x2 and LT have 245/70 R16 tires.
Powering the all-new D-Max (LS and LT 4x4 variants) is Isuzu’s tried-and-tested 3-liter common rail direct injection with turbocharger and intercooler diesel engine that generates 144 horsepower and 294 Newtonmeters. The base variant LT 4x2 and single cab are equipped with Isuzu’s new (4JK1-TC) 2.5-liter common rail direct injection with turbocharger and intercooler diesel engine.