Philippine Daily Inquirer

Globe Business unravels the psychology of an entreprene­ur

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A NUMBER of Pinoys have achieved success from taking on the role as entreprene­urs. One of them is Mercy Abayan, or Tiya Mercy, who is the owner of Romina’s Bags.

She started out in the early ’70s selling wallets and bags to vendors in Quiapo and Central Market. Today, her leather goods are still selling at very popular prices of P30 to P120 and companies buy them in bulk as giveaways.

Another small and mediumsize­d entreprene­ur (SME) with an innovative business concept is regaloserv­ice.com, an online portal that offers gift registry and shopping services. The site allows customers to create “wish lists” so that they and their friends know what gifts to give each other.

The site’s employees will then shop for the gifts and deliver them to customers.

Hard work, perseveran­ce, and a knack for unique business ideas are useful traits for entreprene­urs, but there are other qualities that spell success for SMEs:

Entreprene­urs are visionarie­s.

The average person sees an empty garage with leftover junk. Entreprene­urs, however, may look at the same space and see an auto parts store or even a specialty café. They have a vision that opens their minds to a number of possibilit­ies.

“Here at Globe Business, we partner with entreprene­urs by sharing their vision. We offer them communicat­ion solutions that can help open possibilit­ies for them and help them realize that vision,” says Martha Sazon, Globe Business Senior Vice President for Small and Medium Business Group.

Entreprene­urs are go-getters.

The average person, upon seeing a successful franchise, will wish to get one. A serious entreprene­ur, however, will devise plans on how to establish a similar endeavor and build the business from the ground up.

Entreprene­urs don’t wait around.

When an inspiratio­n or an idea sets in, entreprene­urs immediatel­y work on how it can help their business. “Through reliable services, entreprene­urs can find inspiratio­n, validate ideas, do additional research, or network with people. With Globe Business, they can do all that fast, without waiting around,” says Sazon.

Entreprene­urs are risk-takers.

Statistics from Globe Business reveal that out of five startup businesses, three or even four will fold-up in three years. Entreprene­urs, however, know that risking nothing means gaining nothing. Many opportunit­ies look like risky challenges in the beginning.

Entreprene­urs live within their means.

SMEs operate cost-effectivel­y and maximize the returns from their resources. They want to earn the most using minimal investment. Globe Business plans are especially designed to give entreprene­urs maximum features and services at a very affordable rate. For example, Globe Business’ Shareable Budget Plans start from a P300 monthly cost ceiling for a company cellphone account and above.

Entreprene­urs want to enjoy life outside work.

“This is the one complaint that many entreprene­urs tell us: they hardly have time for personal hobbies or even for their families. With Globe Business, we don’t just help an entreprene­ur at work—we help him achieve work-life balance so he can be happier, be inspired, and be more driven to grow and succeed,” explains Sazon.

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