Globe Telecom reinforces commitment to customers and nation with Project Wonderful
FRESH from a robust performance in 2013 sustaining positive growth, Globe Telecom kicks off 2014 with a reinforcement of its commitment to better serve its subscribers, businesses, and the nation.
Dubbed as Project Wonderful, the program was launched after the country was hit by typhoon Yolanda, prompting the leading telecommunications company to proactively take part in nation-building initiatives through its Bangon Pinoy disaster response and relief efforts. This paved the way for Project Wonderful to branch out to three main pillars: Nation-building, Culture-building, and Brand-building, giving the company a holistic view on helping stakeholders build and discover a “wonderful world” in a form that is relevant to them.
Under the Nation-building pillar, Globe is set to build a wonderful and resilient Philippines with programs that will rebuild homes and schools as well as provide livelihood opportunities, while bringing together individuals and groups who share the same spirit of selfless giving.
“Through Project Wonderful, Globe Telecom aims to create a wonderful world for families and underprivileged Filipinos who have been affected by natural calamities and disasters,” said Globe president and CEO Ernest Cu, who stressed the importance of sustainability. “We are in it for the long haul, together with our partners and employees, who share our advocacy and spirit of volunteerism.”
To take an active role in nationbuilding, Globe Telecom recognizes that mobilization starts from within, bringing to life the pillar on Culture building. Under Culture-building, Globe is shaping up to become a more customer-centric organization, fueled by a common passion to help and live a culture of service guided by its renewed mission, vision, and values.
“We want an organizational culture with an innate caring for our customers because the challenge of service differentiation will have to come from our ability to go the extra mile. This will guide how we do our business and help us make things wonderful for our customers and for each other, the Globe way,” added Cu.
Bringing to life its passion and commitment to the customer, Globe vows to remain a strong challenger brand that leads the industry with innovative and relevant offers. Under Brandbuilding, the telco will pioneer products and services anchored on four consumer brand pillars: customized and personalized offers, services to help live the digital lifestyle, a stronger and faster network, and a rewarding Globe experience.
In 2013, Globe generated total revenues of P90.5 billion, a 9 percent increase from P82.7 billion in the year prior, underpinned by continued demand for data connectivity across its mobile, broadband and fixed line data businesses.