Top performance and innovation sports brand opens first store in BGC
UNDER ARMOUR, a leading performance and innovation sports brand in the United States, recently opened its first store in the country at Bonifacio High Street in Bonifacio Global City, Taguig.
“The Philippines is an important market for us because it is a melting pot where East meets West, and is key in our global push. We’re happy to see all the excitement we’ve been getting after the store opened,” Christopher Massaro, director of creative and design of global retail for Under Armour, said in a statement.
At the ribbon-cutting ceremony were Under Armour Philippines brand ambassador Piolo Pascual, Sen. Pia Cayetano and representatives from Under Armour USA.
Obstacle course
A few days after the launch, Un- der Armour opened a fitness enthusiast’s dream: a daunting obstacle course set up on Bonifacio High Street, dubbed the “Under Armour Challenge.”
Popular hosts and athletes Gretchen Ho and Robi Domingo were on hand to host the celebrity race portion of the event, as well as participate in the grueling course that tested the mettle of fellow athletes, celebrities and regular people willing to rise to the challenge.
Other participants included Natasha Alquiros, captain of the Philippine Women’s national football team “The Malditas,” as well as Harry Morris, team captain of Volcanoes-Rugby, and Johan Aguilar, three-time UAAP MVP for swimming and mainstay of the national team.
The huge course spread out along High Street required partici- pants to crawl on their stomach, scale up and over a cargo net, drag a weighted bag they were harnessed to, climb a rock wall, then rappel down the other side.
In the end, the team composed of Alquiros, Sebastian Ripoll, Marco Benitez, Elle Veneracion, Julia Quisumbing and Gui Adorno won first place, earning a special prize from Under Armour, as well as the right to call themselves champions of one of the most formidable courses the Philippines has ever seen.
Anna Elisa “Chinot” GermanThomson was the exacting coordinator of the whole event.
For Under Armour’s Spring/Summer 2014 collection of footwear, apparel and equipment, check out the store at Bonifacio High Street, Taguig, or visit the website at www.ua.com.