Philippine Daily Inquirer

Learn Your Business & Diplomatic Protocol

-

PROTOCOL IS THE universal language of diplomacy with a set of rules all countries and parties follow in the conduct of business, politics, and socials. Amastery of this will enable you to handle any type of person in all kinds of situation whether you are in marketing or management, negotiatin­g or entertaini­ng guests, friends or clients, dealing with people of different cultures, meeting with VIPs, foreign dignitarie­s and government officials, or simply chatting with one's in-laws. Believe it or not, protocol spells the difference between success and failure in business, in your career and in your personal life.

Historical­ly, this was only taught exclusivel­y for diplomats, ambassador and their protocol officers when they have to deal with government­s and nations. With the clamour of business leaders and government officials to learn this important subject, the Center for Global Best Practices (CGBP) in collaborat­ion with the Internatio­nal Chamber of Commerce is holding a special seminar entitled, "Best Practices in Business and Diplomatic Protocol" on Friday, July 11, 2014, from 9:00am to 5:00pm at the EDSA Shangri-la Hotel, Makati City, Philippine­s. Full details of the program may be obtained from website www.cgbp.org or Manila telephone (02) 556-8968/ 69, Cebu (032) 5123106 to 07 and Baguio at (074) 4235148.

When you know your protocol, you command more respect and gain a mark of distinctio­n as someone with education, class, finesse and skilled at handling different types of people and situations. Mastery of protocol shows your gravitas! It matters that you are conducting yourself in the right way in events including product launches, signing ceremonies, ribbon-cutting, speech in conference­s, business meetings, planning sessions and other important occasions.

This special program will feature Ambassador Jose Abeto Zaide (Ret), the former chief of protocol of the Department of Foreign Affairs. As a career diplomat, he has 40 years of solid experience in diplomacy and foreign affairs, being assigned as Ambassador to the Federal Republic of Germany, Austria, Slovenia, Croatia and France.

Another speaker to be featured is Ruy Y. Moreno, who is presently vice-chairman of the Center for Global Best Practices and concurrent­ly holds the positions of chairman of the Philippine-Myanmar Business Council, executive director of the Internatio­nal Chamber of Commerce Philippine­s, and director for operations of the private sector-National Competitiv­eness Council (2008 to present). He brings with him a wealth of experience having been the managing partner in Arthur Andersen Vietnam (1990-2000), the first honorary consul general of the Philippine­s in Ho Chi Minh City (1995-2000).

It will also feature Rizabel Cloma-Santos who will discuss protocol for spouses as she will talk about her experience­s and best practices advices in her capacity as the wife of a former chief of protocol of Malacañang and the current ambassador to the Socialist Republic of Vietnam. Presently, she is also the president of PMI Colleges.

This one-day seminar is best-suited for company owners and the board, businessme­n & entreprene­urs, management and its officers, government officials, internatio­nal traders, negotiator­s & consultant­s as well as your spouse and children. It is also very useful to those in the tourism, service, business and education sectors. Attend this once-ayear event. Avail of the early bird and group discounts. Pre-registrati­on is required in this limited-seats-only event.

Newspapers in English

Newspapers from Philippines