Kopiko expands market stake with new variant
Four celebrity endorsers describe Kopiko Café Blanca
KOPIKO, the coffee brand believed to have changed the landscape of the country’s coffee business and even shaken the market share of a century-old brand with its introduction of innovative coffee concoctions, recently launched its newest variant, the Kopiko Café Blanca.
Derived from the Spanish word “blanca” meaning “white,” Kopiko Café Blanca is Kopiko’s version of creamy coffee brought to the next level: a tempting aroma, silky smooth feel, and luscious creamy goodness, all distinctly blended the Kopiko way.
“We believe creamy coffee lovers deserve a different level of taste expe- rience through Kopiko Café Blanca, an ordinary coffee time is transformed into a truly ‘creamylicious’ moment with its extra-creamy special taste made for discerning consumers,” said Michael F. Tandas, marketing manager of Kopiko in the Philippines.
Tandas said that Kopiko Café Blanca is different from its competitors in three ways: its sweet caramel aroma is more tempting and appetizing; its coffee texture is fully thick and smooth at the same time, creating a better mouth feel; and its innovative taste is amazingly creamy and delicious.
Brand ambassadors
Along with the launch of its new “creamylicious” variant, Kopiko also introduced its new TVC and revealed its four brand ambassadors: Aljur Abrenica, Iya Villania, Christian Bautista and Marian Rivera. They shared their secrets on why they chose Kopiko Café Blanca as their coffee.
“I have tried a lot of instant coffee variants in the market, but Kopiko Café Blanca’s delicious creamy blend is outstanding and amazing,” said Marian Rivera.
Christian Bautista, for his part, said, “I have witnessed Kopiko’s strong following among coffee lovers around the world and I am one of the millions who trust the quality and innovation of the brand, that’s why I agreed to support Kopiko Café Blanca.”
“I thought I was drinking the best white coffee before but when I tried Kopiko Café Blanca, it made me think twice,” said Iya Villania.
For Aljur Abrenica, all the Kopiko Café Blanca’s three attributes of smooth, tempting aroma and its being creamy are everything he loves in a coffee.
“We believe creamy coffee lovers deserve a different level of taste experience through Kopiko Café Blanca, an ordinary coffee time is transformed into a truly ‘creamylicious’ moment with its extra-creamy special taste made for discerning consumers,” said Michael F. Tandas
Rich history
Mulyono Nurlimo, PT Torabika Eka Semesta Group country head for the Philippines and Indian Sub-Continent, the makers of Kopiko, shared the rich history and vision of the company for the Philippine market.
“PT Torabika started developing the market in the Philippines since 1994 when it was first seen as Kopiko Coffee Candy, the first pocket coffee candy in the country. In 2006, it marked several aggressive and successful product launches starting with Kopiko Astig 3inOne Black Coffee, a strong and rich coffee that provides coffee lovers a real wake-up experience,” he said.
In 2009, the company launched Kopiko Brown Coffee, which used a perfect blend of coffee, creamer and special brown sugar. And in the succeeding years, Kopiko Kopiccino, the first instant cappuccino mix with real thick foam and extra choco granules, and Kopiko L.A. Coffee, the first coffee mix with reduced level of acidity, followed.
PT Torabika also has its nutritious healthy food range such as Energen Cereals and Energen Go Fruit Instant Oats, and its confectionery brands like Beng Beng chocolates, Fres Mint Candy and Kopiko Coffee Candy.
Secret recipe
Asked what the secret of Kopiko is in capturing the heart of many Filipinos, Nurlimo said: “Kopiko’s secret is all about its passion in brewing the perfect coffee for all coffee lovers. To give you an idea, before it goes into your cup, your Kopiko has gone through a long and exciting journey. From the perfect beans we explored from the different parts of the world, to our R&D tests we conduct to get the right blend of taste or coffee innovation you will surely crave for, then to the fine details of the aroma and coffee texture, Kopiko will surely make your coffee experience something you’ll definitely enjoy.”
Nurlimo said they see Kopiko Café Blanca and the other Kopiko coffee variants to continue to excite coffee lovers with new product offerings and market promotions while maintaining the perfect quality they are known for and the affordable price offer.
PT Torabika Eka Semesta is a subsidiary of PT Mayora Indah of Indonesia, a renowned global food company that manufactures and markets the Kopiko coffee line. Its products include biscuits, candies, chocolates, wafers, coffee, instant noodles and beverages.