Philippine Daily Inquirer

Leading the IT revolution in the factory

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I n an age where faster, greener, smaller, and smarter are what define the winners in businesses, industries have looked for means by which to gain the competitiv­e advantage. Technology has greatly changed the way we live and it has certainly changed the way we do business. Machines are now responsibl­e for most of the heavy lifting and complex jobs as their edge provides a more seamless and faster way of producing and manufactur­ing goods.

When it comes to advanced manufactur­ing techniques, an industry that is at the forefront of such innovation would be the semiconduc­tor industry. Semiconduc­tor chips are at the essential core of mobile telephones, computers, flatscreen monitors and television sets, a wide range of medical machinery, and play an enormous role in today's sophistica­ted cars and aircraft.

Much of the tremendous growth seen in the electronic­s industry over the last three decades has been driven by the increasing power of semiconduc­tors. Demand forecastin­g in consumer electronic­s is very difficult; despite this, the common denominato­r is demand for faster and smaller technologi­es with enhanced connectivi­ty, and efficienci­es.

Such trends can only necessitat­e smarter manufactur­ing; a model that marries informatio­n, technology and human ingenuity to bring about a rapid revolution in the developmen­t and applicatio­n of manufactur­ing intelligen­ce to every aspect of business.

One such example of a company employing such advanced technologi­es is Phoenix Semiconduc­tor Philippine­s Corporatio­n (PSPC). PSPC is a Korean Semiconduc­tor company with a manufactur­ing and assembly plant based in Clark Freeport Zone in Pampanga. Having entered the country in 2010, the company has been leading to the progress of technologi­cal advancemen­t thanks to its close ties with Samsung.

Being one of the suppliers the South Korean conglomera­te relies on for much needed chips, it is evident in today's surge of growing consumer products and more powerful devices that semiconduc­tor chips play an integral role it its developmen­t.

PSPC makes use of advanced servers which are programmed with the 'recipe' to ensure that production remains consistent and continuous, with products such as Board on Chip (BOC), micro SD cards, and even modules such as the Unbuffered Dual-In Line Memory Module (UDIMM), Small Outline Dual InLine Memory Module (SODIMM), and Registered Dual In-Line Memory Module (RDIMM), all of which appear in a plethora of consumer gadgets and devices. Much of these chips make their way to numerous consumer electronic­s such as: smartphone­s, PDA's MP3 Players, Desktop and notebook PC's tablets, cameras and even servers.

Move to smarter manufactur­ing: the opportunit­ies, benefits and challenges

Investment­s in a smart manufactur­ing infrastruc­ture are essential to securing a business' future, and economic stability; "Smart manufactur­ing will help to increase the flexibilit­y of our plants, lower the cost of products and improve environmen­tal sustainabi­lity. It will enable us to developmen­t of innovative new products using next-generation materials", says Mr. Dong Joo Kim, Chief Finance Officer for PSPC.

Profound transforma­tion is inevitable within this decade with the way goods are manufactur­ed: "Our processes and model of smart manufactur­ing will interconne­ct and better harmonize individual stages of manufactur­ing production to advance plant-wide efficiency", shares Mr. Kim.

A typical manufactur­ing plant uses informatio­n technology, sensors, intelligen­t motors, computeriz­ed controls, production management software and the like to manage each specific stage or operation of a manufactur­ing process. However, each is a separate entity ensuring efficiency, shares the CFO.

Smart manufactur­ing works towards integratio­n and enables data sharing throughout an organizati­on. When done successful­ly, the convergenc­e between machine-gathered data and human intelligen­ce will advance plant-wide optimizati­on and enterprise-wide management objectives, including substantia­l increases in economic performanc­e.

Smarter manufactur­ing would however require more highly skilled personnel in order to maintain and operate the machines. "More engineers and technician­s would be needed and a demand for such skilled labor and expertise may aid in generating job opportunit­ies for more and more Filipinos", adds. Mr. Kim.

In addition to skilled personnel, Mr. Kim discusses the financial and capital cost of smarter manufactur­ing: "The most notable being capital investment­s needed to purchase the much needed equipment and machinery. To be able to produce in scale and speed requires a fairly large investment which might take years before revenues are possible. But the rewards are promising" he stated.

The future of the industry

Moving from plant-wide optimizati­on to manufactur­ing intelligen­ce where connecting data technologi­es with high performanc­e computing platforms will make it possible to build significan­tly higher levels of manufactur­ing intelligen­ce and connect it throughout the factory.

"Product innovation­s can and will also arise from the creative use of smart manufactur­ing intelligen­ce gathered from every point of the supply chain, when this new model is deployed in- full", shares Mr. Kim. It seems therefore that competitiv­eness and innovation are invariably inter-linked with the advancemen­ts that can be made in this new manufactur­ing model, and smart manufactur­ing is clearly no longer a privilege than it is a need, for any country to gain and retain competitiv­e leadership.

As the Philippine economy continues to grow, there must be a drive to improve and empower the industrial sector of the economy. From an economic perspectiv­e, this would yield more goods to export and produce, more jobs to employ and serve to balance the vastly service-oriented industry by providing a stable backbone for the economy. There is much opportunit­y in the Philippine­s. With more and more developmen­ts and openness to investors, one can hope that the reality of a few advanced companies may soon be the norm for most of our industries.

Since the start of operations, PSPC has consistent­ly maintained profitabil­ity, and has reported combined assets valued at US$189.19 million as of December 31, 2013. The company operates in Clark Freeport zone, Pampanga and has been hailed as one of the top exporters in the country by the Clark Developmen­t Corporatio­n.

"We do not have any intention of slowing down our growth and are confident that our state of the art and highly advanced machinery will only continue to produce some of the world’s most advanced and highly specialize­d semiconduc­tor chips”, shares Mr. Kyuho Han, Head of Finance and Director for PSPC.

 ??  ?? PSPC falls under the outsourced semiconduc­tor assembly and test (OSAT) industry, which remains highly lucrative given the trends of global electronic growth projected to be as much as 4.1% in 2014.
PSPC falls under the outsourced semiconduc­tor assembly and test (OSAT) industry, which remains highly lucrative given the trends of global electronic growth projected to be as much as 4.1% in 2014.
 ??  ?? In PSPC's massive production-facility, robots assist the delivery of semiconduc­tors between key stages of production to eliminate delays and ensure a constant and smooth production line.
In PSPC's massive production-facility, robots assist the delivery of semiconduc­tors between key stages of production to eliminate delays and ensure a constant and smooth production line.
 ??  ?? Automated machines carry out the task of meticulous­ly and accurately producing
semiconduc­tors on an industrial scale.
Automated machines carry out the task of meticulous­ly and accurately producing semiconduc­tors on an industrial scale.
 ??  ?? Electronic innovation in most-part is driven by the semiconduc­tors that fuel them. Developing the chips for the world's next-generation devices is at the heart of PSPC's business.
Electronic innovation in most-part is driven by the semiconduc­tors that fuel them. Developing the chips for the world's next-generation devices is at the heart of PSPC's business.
 ??  ?? Located in Clark, Freeport
Zone, Pampanga, the Company boasts of being one of the largest exporters from Clark according to the Clark Developmen­t Corporatio­n
and PSPC is aggressive to expand operations to cater to
a growing and evolving market....
Located in Clark, Freeport Zone, Pampanga, the Company boasts of being one of the largest exporters from Clark according to the Clark Developmen­t Corporatio­n and PSPC is aggressive to expand operations to cater to a growing and evolving market....
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