Ad Summit 2016 Dares Industry to ‘Come out and Play’

When the country’s advertising industry convened in 2014 for Ad Summit Pilipinas, it entered the age of enlightenment. Now that the path to creative renaissance has been illuminated, it’s time for the industry to come out boldly and to seize expanding opportunities in the region to discover the next big thing in marketing communications.

Bannering the theme, “Come Out and Play,” the Association of Accredited Advertising Agencies of the Philippines (4A's) officially launched today at the Peninsula Manila Hotel in Makati City the master plan for Ad Summit Pilipinas 2016, to be held from March 9 to 12 at the Subic Bay Exhibition and Convention Center.

Conceptualized by the creative team of Lowe Philippines, “Come Out and Play” is a natural progression following the age of enlightenment.

“Play allows one to view possibilities where there was none before. It sees no obligations, just a wealth of opportunities. Ad Summit Pilipinas 2016 is an invitation for marketing practitioners to see the brighter side of things-to spot opportunities amidst industry challenges in order to propel brands into the future,” explained Ad Summit 2016 Chair Alex Syfu.

“There is a constant need to shake the community out of its comfort zone, to keep it from falling into the trap of focusing on the trials that seem to plague us these days. Through the forthcoming Ad Summit, we hope to help the marketing practitioners stay inspired, brimming with ideas, and extremely hopeful about the industry,” he added.

To achieve this, organizers of Ad Summit 2016 intend to transcend the successes of the previous summit by bringing in a new slew of global icons and locally-renowned experts as speakers. Participants from the advertising and marketing industry can expect a more provocative line-up of topics and a more engaging set of activities that will encourage us to frolic during the four-day meet.

Another highpoint of Ad Summit Pilipinas 2016 is the staging of the "Kidlat Awards" of the Creative Guild of the Philippines, which is the country's most prestigious creative advertising competition.

“All told, expect the unexpected,” Syfu said. “There will be no boring item in our program. There will be plenty of surprises in store for our colleagues. It’s going to be a fun 2016 for the industry. Let’s all come out and play.”

Interested participants may contact the 4A’s secretariat at 813-4397 or 893-1205, or e-mail: 4asp@pldtdsl.net. Registration may also be done through the summit’s official website, www.adsummit.ph.

For more information, visit facebook.com/AdSummitPH and follow twitter.com/@ADSummitPH and @adsummitpilipinas on Instagram.