wins big in Q1 2015
Maxus starts the first quarter of 2015 strong with a string of new business wins, adding brands like BPI and Subaru to its roster of top-tier clients.
The BPI business comprises special projects across display and social for BPI credit card brands while the Subaru account tasks Maxus with media planning and buying across digital and traditional media.
Rick Quizon, Head of Digital, Maxus Philippines, said: "Our wins are a result of clients looking for a partner who can help them capitalize on the opportunities that the digital medium present. This is why we, at Maxus, have made it our mantra to 'lean into change' by not only focusing on planning expertise but also developing new data and technology solutions that will enable our clients to take advantage of digital media's growing presence in the Philippines. The recent launch of our proprietary real-time data command center, MESH, and our communications planning dashboard, RESOLVE, lend credence to this commitment."
The strong Q1 performance comes at the heels of its 2014 wins: PLDT and RFMSelecta. The former renewed its contract with Maxus as its AOR for User Experience design and web design for its owned online assets while the latter has tapped Maxus to manage traditional and digital media planning and buying duties for brand such as Sunkist, Selecta-Moo and Royal Pasta.
Kingshuk Mitra, General Manager, Maxus Philippines said: "I am very thankful to our new family of clients for instilling their faith in us. We are now entering an era of unmatched possibilities where a new generation of marketers are looking beyond traditional media agencies, and more towards product centric and data-focused partners who can help provide support in taking business decisions. I know Maxus is the right partner to do that job! And I hope our partners greatly benefit from our 'analytics-driven' approach in the coming year."