Philippine Daily Inquirer

Empire East creates better ways of life

- By Theresa S. Samaniego

FUELED BY passion, it continues to create new and better ways of life.

Empire East Land Holdings Inc., amid its own share of challenges and triumphs over the past two decades, has remained steadfast in its commitment to serve the changing needs and wants of its customers, enabling the company to go beyond its commitment of providing homes and of uplifting the lives it has pledged to serve.

“Our passion to deliver and continuous­ly improve the landscape is what drives us to do better. Empire East Land Holdings Inc. aims to be a brand in touch with the humanity of its customers. It is committed to crafting new and better ways of life by tapping into what they really want and need, now and in the future,” said Empire East President Atty. Anthony Charlemagn­e Yu. “In building communitie­s, improving on how things are

done, and ultimately, transformi­ng the landscape, the company plants the seed of a story for each customer it serves—a personal anecdote of just how good life can be in an Empire East developmen­t,” he added.

Establishe­d in 1994, Empire East is highly regarded for building landmark residentia­l communitie­s that transform and recreate the urban and suburban landscapes. With a first mover advantage in the middleinco­me housing segment, the company has managed to set the benchmark, lead the pack and built up a portfolio of successful projects.

“Today, through a new breed of community developmen­ts, Empire East continues to fashion lifestyles that immerse Filipinos in richer and more rewarding experience­s right at home,” Yu noted. “We breathe ‘real estate.’ And in giving meaning to the field of real estate developmen­t,

we pay close attention to the real aspect. We prioritize the genuine needs and preference­s of our clients as we help them attain that lifestyle enjoyment they long deserved.”

With this vision and a strong desire to fulfill its commitment­s, Empire East is able to put up high quality, affordable homes in the most strategic locations, both within Metro Manila and in the outskirts of the city. Such township developmen­ts have long allowed homeowners to enjoy a lifestyle that has been further improved and enhanced with the comfort and convenienc­e accorded by these projects.

Currently, Empire East is widely known for its transit-oriented condominiu­m developmen­ts (TOD) that allow homeowners to enjoy exceptiona­l mobility. This concept has vastly changed the real estate scene and was greatly accepted by homeowners, making the TOD category a continued bright spot in the industry.

“Transit-oriented developmen­ts (TODs) occupy precious space in the minds and hearts of the market. These communitie­s do not just symbolize connection and mobility—they forge precious linkages and offer and efficient way to move that has become vital to life in the 21st century,” Yu claimed.

Apart from TODs like Pioneer Woodlands, Empire East has also created and is continuing to put up developmen­ts that allow for a story of learning experience like The Little Baguio Terraces; a story of “central business district” privilege like the San Lorenzon Place; story of familial ties like The Sonoma; a story of close connection­s like The Rochester; a story of everyday fun like Kasara; and urban resort developmen­ts, all of which are designed to enhance and uplift the quality of life of homeowners.

Moving forward, Empire East has sought to remain the leader in its class as it plans to build on the good foundation it has laid to expand further its portfolio and cater to the ever growing and changing needs of individual­s and families alike, all while ensuring that these projects will offer good value for their money.

“After years of delivering and listening to what the market really wants, Empire East is now starting to move beyond market segments to tap a wider client base and to finally take on the role of becoming the soul of continued advancemen­t,” Yu shared.

“Our longevity in the business has always been anchored on a solid foundation and sound fundamenta­ls. As a market leader, we are committed to seeing our vision through by strategica­lly capturing and creating value. We will actively tap new areas for growth, innovate to differenti­ate, meet the market head on with relevant and responsive products, and keep ourselves accountabl­e when it comes to customer service and satisfacti­on,” Yu concluded.

 ??  ?? Pioneer Woodlands
Pioneer Woodlands
 ??  ?? Rochester
Rochester
 ??  ?? Kasara
Kasara

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