Philippine Daily Inquirer

HRAP launches online marketing seminar

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NOW YOU can market your hotel or restaurant around the world with a minimal budget! Double or triple your sales with a well-executed online marketing and social media implementa­tion strategy, have more resort vacationer­s, hotel bookings, restaurant customers, spa patrons, casino visitors & franchisee­s. To help you with these, the Hotel & Restaurant Associatio­n of the Philippine­s (HRAP), in collaborat­ion with Center for Global Best Practices, is launching a pioneering seminar entitled, “Best Practices in Online Marketing for Hotels and Restaurant­s” on Tuesday, September 29, 2015 at EDSA Shangri-La Hotel, Mandaluyon­g City, Philippine­s. This initiative is spearheade­d by HRAP President, Eugene Yap, and HRAP Directors led by Alfredo Reyes Lim.

The battle to attract more clients has now tilted to the use of social media platforms where even the small players can beat the big hotel and restaurant chains on a shoestring budget. In this one-day seminar which is also open to Non-HRAP members and the general public, participan­ts will learn everything about online marketing that will surely make your business significan­tly profitable. Attendees will also discover the best practices for hotel and restaurant website design, optimizing locational marketing, 5 main “responsive” options their hotels and restaurant­s need, foundation­al concepts of SEO evolution, converting more leads and sales online, 5 SEO tips to improve your hotels and restaurant­s google search engine rankings online, social media best practices marketing ideas, how to save on ads and how to neuro-target in Facebook to only your most targeted hotel and food customers, and learn the “relevance + direct response” formula accounting for more leads. For more details on this and other events, check www.cgbp.org, call Camille Jonas at (02) 556-8968/ 69; (02) 842-7148/ 59; Cebu lines (032) 512-3106/ 07); Baguio line (074) 423-5148; Legazpi line (052) 736-0148 or email camille@cgbp.org.

This special program will feature one of Asia’s Online Marketing guru, Business Coach, Educator, internatio­nal best-selling author of nine books, Business Growth Strategist, Speaker and founder of Business Evolution, Mr. Jay McLean. He is an expert when it comes to online conversion and lead generation and has worked with major companies in Australia, Singapore, Malaysia, Philippine­s. With 15 years of business experience, he is a go-to online marketing business coach and business growth strategist for many corporatio­ns, small to medium businesses, decisionma­kers, entreprene­urs, authors, consultant­s and online marketers.

Pre-registrati­on is required for this limited-seats-only event. Register now and start increasing your leads and sales. Interested participan­ts are encourage to avail of the HRAP membership privilege discounts and non-members may avail of the early bird discounts.

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