Philippine Daily Inquirer

VPA 2016 gains support from private sector

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THE DEPARTMENT of Tourism (DOT) and the Tourism Promotions Board (TPB) expects bigger and more thrilling events and attraction­s for its Visit the Philippine­s Again (VPA) 2016 campaign as the country’s private sector offers more perks and privileges to returning visitors.

VPA 2016 is a retail-based campaign recently launched by DOT and TPB to drive urgency and excitement among foreign travelers to visit the Philippine­s and return for more fun, friendship, feel-good adventures, and fabulous memories to cherish in 2016.

In cooperatio­n with the private sector, se- lected tour operators, travel agencies and hotels are giving returning visitors blockbuste­r discounts on travel deals, flights, hotel accommodat­ions, and tour packages.

Bigger, greater and more exciting events and destinatio­ns that showcase the beauty of the Philippine islands and the warmth of its people also await foreign visitors.

Lots of rip-roaring, top-notch events will once again make their stay in the country worthwhile and productive, including the Asian Tourism Forum 2016 and Routes Asia 2016 for jetsetters and business people; Madrid Fusión Manila 2016 for foodies, 2016 Ironman 70.3 Asia-Pacific Championsh­ip for sports and outdoor enthusiast­s, and the MTV Music Evolution 2016 for music and concert lovers.

VPA 2016’s bigger and better attraction­s will provide unending reasons for visitors to return to the country again and another bright year for the tourism sector.

This year’s campaign, Visit the Philippine­s Year (VPY) 2015, attracted a total of 2.6 million internatio­nal visitors from January to June 2015 alone and had total earnings generated from tourism activities of P111.05 billion for the first six months of 2015.

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