Rockwell Land lends expertise to the ’Queen’
ITS LUSTER and brilliance makes Rockwell Land Corp. the perfect gem for the Queen’s crown.
As it carries with it some 20 years of expertise and prowess in creating world-class, high-quality structures, Rockwell Land’s foray in the Queen City of the South can only be seen as one that could further add premium and value to the booming economy of Cebu.
And its solid reputation of creating upscale communities and lifestyle hubs in Metro Manila all the more made it a perfect fit for the Cebuanos’ discerning taste and affinity for all things premium.
It was thus a natural choice to have the vibrant City of Cebu as the home of Rockwell Land’s first-ever development outside of Luzon, where the company has set out to demonstrate how it has managed to preserve that distinct and elusive mark of prominence and prestige over the past two decades.
Through 32 Sanson, Rockwell Land is hoping to pay homage to the Cebuanos’ unrelenting pursuit for excellence and perfection, as it tapped the services of one of Cebu’s very own to help create and deliver what could yet be the perfect tribute to the the province’s long-storied past.
On board the 32 Sanson project is Cebu’s Arch. Ed Gallego of Gallego Architects.
The 3.2-hectare property, which used to house the Mehitabel rattan furniture factory of Dona Maria Mon- tenegro-Aboitiz, will be built with high-end comfort and free form leisure in mind. Upon completion, 32 Sanson is expected to become the premier address that will provide and satisfy the life most Cebuanos aspire for.
Redefining luxury
Set to mirror the Cebuanos’ discerning taste and keen eye for details, 32 Sanson is introducing the concept of high-end living in a low-rise development.
As the company dares to break new grounds and raise the bar to redefine luxury living in the City of Cebu, Rockwell promises to bring to the fore a development that is a cut above the rest, a structural masterpiece that will offer not only topnotch amenities but also stunning architecture and landscaping that will echo the Cebuanos’ love for the good life.
This is where the work of Arch. Gallego becomes crucial: to seamlessly
incorporate the Cebuano culture with Rockwell’s signature lifestyle.
“I’m familiar with Rockwell because I also do projects for Manilabased clients and I have some friends who live there. However, I have not done any project for Rockwell prior to 32 Sanson. But Rockwell developments are really something-they’re different and that’s because I think they try to be a few steps better than everybody else,” Gallego explained.
Gallego Architects has been in business for 25 years now, its initial projects were a couple of houses from individual owners. The firm has since grown and it now has various projects across the country including hotels and resorts in Palawan, Boracay and Bohol.
“When Rockwell asked us if we would be interested to become a part of 32 Sanson, we said yes right away as we never turn away from challenges. We gave it our best shot and we really tried to meet all the requirements coming from Rockwell and the market that it is trying to sell to,” Gallego related.
Gallego’s ties with Sanson goes way back because they knew the previous owners of the property and they would usually do meet-ups there. Part of the property was the former site of a furniture factory, whose products they have patronized through the years, and whose showroom Gallego had also designed.
“The design was something that evolved based on what the needs were and what the market was looking for. Cebuanos are really known to go for products and investments that would give good returns, it’s really about value for money. They always look at where they could get the best deal and this is what we are giving them with the completion of 32 Sanson,” he said.
Gallego explained that 32 Sanson-a charming garden development set amid a sprawling 3.2-hectare lot in Lahug, Cebu City-will genuinely exemplify the Cebuano lifestyle of warmth and relaxation as it will boast of generous living spaces and feature five low-rise residential towers, thus providing future homeowners exquisite living spaces.
By providing exceptional architecture and design, Gallego made sure that 32 Sanson will remain faithful to and seamlessly blend with his hometown’s rich cultural heritage.
Competitive advantage
According to Gallego, 32 Sanson’s biggest advantage over competition is the fact that it’s a garden community, whereas most of the existing condominium developments in Cebu are confined to the property’s four walls with no extra space to move around.
“That’s what probably made Rockwell more exciting for us because there’s all these extra spaces that we had to work with aside from just a typical building. So I think that’s the value I hope the Cebu market would appreciate that they have all these grounds that they can enjoy,” Gallego shared.
Having a homegrown talent become part of 32 Sanson certainly had advantages because it did not only make Rockwell Land understand the Cebu market better but has also allowed it to create a project that seamlessly combined the different characteristics and values that the province is famous for.
For instance, the development’s double amenities and 70 percent open space are among the key features that Rockwell is hoping to attract Cebuanos with.
“As with all of our projects, we made sure that for 32 Sanson, we would put a lot of emphasis to the functionality of the house. If you talk about what the Cebuanos look for, it’s really about enjoying the casual lifestyle and setting the bar higher,” Gallego said.
“We hope to accomplish that by giving future homeowners premium amenities, a more spacious layout, and at the same time, try to pump up the design, like higher ceilings as we believe it will make a big difference. Cebuanos are used to more outdoors and that certainly can be achieved through bigger windows and higher ceiling,” he further explained.
Rustic charm
With only few units nestled on an expanse of landscape, 32 Sanson offers a relaxed and exclusive lifestyle. As with other Rockwell Land developments, this community offering will feature an exceptional lineup of amenities, including two swimming pools, two clubhouses, a function room, a gym, multi-purpose court, a lawn, jogging path that stretches to a kilometer and a children’s play area.
“Coming home into this place is different. It is really nice and very luxurious in a sense that there’s much space for homeowners to move around. The place’s old rustic charm is also very much evident, thus we made sure that the product that we will give would respect and pay homage to that charm and rustic feel, while at the same time offering a new way to do things just like how we do it in Manila,” noted 32 Sanson Project Manager Chris Gecha.
“For 32 Sanson, we focused on what is being missed by other devel- opers present here in Cebu. The most important of which is the accessibility of the place. Also, we make sure that there’s ample space for homeowners to move around and have ample water supply which is also currently a challenge for locals," Gecha added.
Families and individuals may choose from different cuts-a spacious one-bedroom, two-bedroom and three-bedroom residences in 32 Sanson's first two towers, while an exclusive selection of Garden Units at the ground level will afford future residents the privilege to bask and enjoy nature right in their own backyard.
"I've only stayed here for a year and in that short time I've seen how much the Cebuanos value open space, how much they love to entertain people and their love for food, and value for money so all that we have to make sure that we deliver and address properly," Gecha noted.
Indeed, with Gallegos' expertise in design and Rockwell's prowess in masterplanning communities, 32 Sanson is expected to once again fulfill the company's commitment to create and deliver a truly world-class development.
Rockwell Land's desire to continuously up the ante and set a new benchmark in residential development in the City of Cebu may yet again earn the company another landmark achievement thus strengthening its hold of being one of the most respected property developers in the country to date.