Bond and the Bard headline the UK’s latest GREAT campaign
THE GREAT campaign is back with seven months of exciting events! Get a piece of Britain as the British Embassy Manila and its partners share the best of British business and culture with Filipinos.
Now on its third season, GREAT will highlight fashion, food, music, sport, education and other aspects of Britain. A major part of this year’s events will promote James Bond’s latest movie, Spectre and cele- brate 400 years of William Shakespeare. Look out for trade missions, competitions galore and roadshows, plus one or two surprises. Through the British Embassy Manila’s social media activities, each event will be revealed as and when they come up.
“We have seen a surge of interest in British cars, fashion brands and food and drink products in the Philippines. More people are experiencing world class British creativity, innovation and heritage. More Filipinos are visiting the UK than ever for business, to study, or to go on holiday,” said British Ambassador Asif Ahmad. “If you can’t come to Britain right now, let us come to you. There’s more of Britain than ever in the Philippines and we want to share our creativity, innovation and heritage. We are joining the launch of the next James Bond movie, Spectre. We are also celebrating the life and wonder of Shakespeare. There will be fashion, music, film, food, drink and much more. We will also have social media contests throughout the year so follow the British Embassy Manila on Facebook, Instagram (ukinthephilippines) and Twitter (@ukinphilippines) including my own handle, @asifaahmad. Join us and take a piece of Britain with you,” he added.
GREAT gets in to top gear in October. Celebrate the Bond themed UK-Philippine Friendship Day on Oct. 20. Guests will love the sleek Aston Martin and Jaguar cars and enjoy Macallan whisky as well as other drinks at the open bar.
Shopaholics and fashionistas will get a chance in November to win a trip to the UK courtesy of Etihad Airways by joining the GREAT British Shopping Contest, with over 30 participating British brands in outlets all over Metro Manila and selected provinces. The perfect excuse to begin your Christmas shopping.
The Great British Festival is coming back, bigger and better. A 3-day bash in Bonifacio High Street between Feb. 26 to 28 will present the best that Britain has to offer.
The GREAT campaign is led by the British Embassy Manila including UK Trade and Investment and its partners, the British Council Philippines, British Chamber of Commerce Philippines and the British Alumni Association. Details of the various events and how to get involved can be found at the British Embassy Manila Facebook page and Twitter account (@ukinphilippines).