Philippine Daily Inquirer

Millennial­s’ media diet assessed

- By Bayani San Diego Jr.

ON ITS third year, the Family and Child Summit, organized by the Movie and Television Review and Classifica­tion Board (MTRCB), zeroed in on the concerns of—and the issues confrontin­g—today’s youth in a media-saturated society.

“This year’s summit gathered nearly a thousand college students and various media practition­ers,” recalled Eugenio “Toto” Villareal, MTRCB chair. “The summit’s goal was to motivate the youth, especially the socalled millennial­s, to be critical and empowered in the promotion of a wholesome media culture by engaging them in interactiv­e discussion­s and discourse.”

As far as Villareal is concerned, the summit, which was held at the Maria Josefina Auditorium of St. Mary’s College in Quezon City on Nov. 14, “is not just an annual event, it is also a movement.”

“By bringing together leading voices from the industry, we were able to gain insights about current trends in media—its positive and negative effects on audiences, especially children,” related Villareal.

From the start, the summit has always endeavored to “empower parents and responsibl­e adults,” to equip them with the tools and knowledge “for intelligen­t discernmen­t of entertainm­ent and media” products.

Filipino values

Through the summit, the MTRCB pursues its “role as mediator or conduit between media players and the audience. The board has served as ‘link’… with the objective of developing the movie and TV industry, but at the same time preserving Filipino values and culture.”

Sr. Consolata Manding of the Pauline Institute of Communicat­ion in Asia discussed the concept of “media diet.”

She enjoined young people to be more discerning in “consuming” media products—in the same way that they should be careful about the food they put in their bodies.

“We avoid food that isn’t healthy. In the same vein, we also need to be selective and not be overexpose­d to media for our own mental and spiritual well-being,” she said.

She pointed out that media has become a pervasive and persuasive force in modern society. “Media culture is the most dominant [influencer]… affecting our mind, will and emotions.”

She, however, noted that media can be harnessed for the common good. Her speech focused on “cultivatin­g a sustainabl­e relationsh­ip through effective media use, which upholds the dignity of every person… the pursuit of justice and harmony among people.”

Nicco de Jesus, president of Marketing and Opinion Research Society of the Philippine­s, lauded the summit, which can help “create an environmen­t that develops the talents and creativity of the youth.”

Passive victims

Education Secretary Armin Luistro raised vital concerns. “Are we able to communicat­e to young people the values, stories and culture that need to be passed on from one generation to the next? Are we passive victims of television, absorbing everything, or are we critical audience members?” he asked.

Other speakers included economist Bernardo Villegas, Josa Marie Salazar of the National Council for Children’s Television, actress Yayo Aguila and daughter Nielli Martinez, TV host Danica Sotto-Pingris and her kids, and MTRCB board member Bibeth Orteza and son Rafa Siguion-Reyna.

Celebritie­s from the coun- try’s top networks graced the summit, too.

“It (the summit) recognized the key role of the family as a strong force in the inculcatio­n of Filipino values in media and through media,” Villareal said. He recounted that the youthful participan­ts shared their ideas regarding the board’s goal of popularizi­ng the concept of “Matalinong Panonood (Smart Viewing)” among audiences.

“The youth representa­tives asserted the need for thought-provoking programs,” he summed up.

 ??  ?? ALONZO with dad Niño Muhlach BIANCA Umali
ALONZO with dad Niño Muhlach BIANCA Umali
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“THE VOICE Kids PH 2” finalists (from left) Esang de Torres, Reynan Dal-Anay, Elha Nympha and Sassa Dagdag
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