Samsung Unveils The Next Galaxy
Challenging standards, the Samsung Galaxy S7 edge and S7 redefine what a smartphone can do through the expanded Samsung Galaxy ecosystem
MANILA, Philippines, February 22, 2016 - A brand set apart from others by its innovation philosophy of constantly defying barriers for consumers to achieve meaningful progress, Samsung Electronics yet again ushers in a new era for mobile technology - the Samsung Galaxy S7 edge and S7. These smartphones bring to life the Samsung Galaxy ideal of going beyond limits in terms of experience, creativity, and performance by challenging consumers to rethink what a phone can do.
Coinciding with the global launch in Barcelona, Spain, Samsung Electronics Philippines revealed the game- changing Galaxy S7 edge and S7 at the Philippine leg of the Samsung Galaxy Unpacked 2016 event at the Samsung Hall in SM Aura Premier. Samsung Philippines also unveiled the much talked- about and highly- anticipated Gear VR virtual reality headset, and gave a sneak peek of the premium Gear S2 Classic in platinum and rose gold finish, giving the guests a triple treat of the expanded Samsung Galaxy ecosystem. The event was held exclusively for the Philippine media, as well as loyal Samsung users and fans who witnessed how the brand has once again drove innovations that defy expectations with its new flagship mobile devices.
More than a smartphone, the Samsung Galaxy S7 edge and S7 defy previously held notions of mobile phone limitations, carrying the legacy of Samsung's premium mobile experience with its industry-leading features.
IP68 Water and Dust Resistant
Exceedingly durable and designed to function even in unfavorable conditions, the Galaxy S7 edge and S7 are cap-less, water and dust resistant with an IP68 certification to boot, ensuring that it could survive getting wet in the rain or being accidentally dropped into the pool, withstanding being submerged in 1.5 meters of water for half an hour. It is also dust-tight, meaning it is safe from the ingress of solid foreign objects like sand, dust, or soil. With this, users can now be worry-free from spills, dust, or accidental drops in water.
DSLR-like Real Pixel camera
Setting new benchmarks for smartphone photography, Samsung outdid itself with the Galaxy S7 edge and S7's Dual Pixel camera that uses a dual photodiode technology, originally used in professional DSLR cameras and has now been adopted for the very first time in smartphones. This technology enables even faster Auto Focus for crisp, strikingly clear pictures. Just as a person focuses on an object with both eyes, every pixel has two photodiodes to enable super-fast focus, while larger pixels and the brighter F1.7 lens allow bright photos to be taken even in low-light conditions. Added to this is a front camera with brighter F1.7 lens capable of turning the screen as a flash that allows selfies to be taken even in low-light conditions.
Complementing these, Samsung has taken its camera's fun features up several notches. There is the Motion Panorama feature to capture action-packed and fun moments by bringing panoramic shots to life. Another Galaxy feature, Hyperlapse has been upgraded to make small time-compressed videos easier to create and share. Moreover, the well-loved Beauty Mode has been further enhanced with the Spotlight feature to capture faces with the effect of natural light.
Ultimate Performance
True to the Samsung legacy of superior performance, the Samsung Galaxy S7 edge and S7 have been designed to give users a worry- free experience, with a base memory of 32GB expandable up to 200GB so that precious memories on videos and photos no longer have to be deleted.
To support this amazing storage capacity, the Samsung Galaxy S7 edge and S7 come with an even increased battery capacity. The Galaxy S7 sports a 3000mAH battery while the Galaxy S7 edge has a 3600 mAH battery. Both support Ultra Fast Charging (wired), as well as built-in wireless charging, with even faster charging speed than the previous Galaxy S6 smartphones.
Refined Design with Purpose
Building on Samsung's re-imagined design philosophy introduced in the Galaxy S6 & S6 edge, the Galaxy S7 edge and S7' s elegant yet functional design features a streamlined body of glass and metal finish, with ergonomic curves to easily fit the user's grip. The Galaxy S7 features a 5.1" Super AMOLED Quad HD display while the Galaxy S7 edge features a bigger 5.5" dual- edge display both purposefully designed to enhance the user's viewing experience.
Samsung gives new meaning to functional design. The Galaxy S7 edge comes with various edge panels which can be selected by simply tapping an icon. By simply swiping the edge screen, different panels will appear. The App Edge panel pops out with the user's favorite apps, the People Edge panel appears with the user's favorite contacts, while the new Task Edge panel appears with the task apps and features the user usually utilizes. The larger Edge panel also contains more icons and displays more information.
Expanded Galaxy Ecosystem
Taking the smartphone experience to an entirely new dimension, the Galaxy S7 edge and S7 prove to be more than a phone as it allows users to explore more through the Samsung Galaxy Ecosystem by being a gateway to a network of devices & experiences.
The Samsung Gear VR, which is also compatible with the Galaxy S7 edge & S7, S6, S6 edge, S6 edge+ and Note5, is the first consumerized Virtual Reality headset making it accessible to more premium Samsung smartphone users. Compared to other VR headsets, the Gear VR is lightweight and offers more cushioning that provide comfort to users. It also has adjustable head straps to keep the headset secure and firm.
With its accelerometer and gyroscope, the Gear VR promises a 360-degree, out-of-this-world, immersive viewing and gaming experience, and lets its consumers experience multimedia content like never before. Through the Oculus® Store, gamers can download hit mobile games that can be played via the Gear VR such as Temple Run Movie buffs can also live in the world of their favorite movies right on their couch by browsing through the expansive movie selection of Netflix®.
Aside from the Gear VR, Galaxy S7 and S7 edge can also seamlessly connect with the Gear S2 smartwatch, the wearable of choice of fitness and fashion enthusiasts alike, offering both connectivity and convenience for those who are challenged by the need to carry their smartphones everywhere.
"We are proud to reinforce our status as the leader and driver of mobile innovation by bringing Samsung's flagship offering to the Philippine market. With the Galaxy S7 edge and S7, we enjoin more Filipinos to go beyond their limits and see their Samsung Galaxy smartphones as a hub to new and exciting experiences through our wearable devices, the Gear VR and the Gear S2," said Digs Dimagiba, Business Unit Head of IT and Mobile Division of Samsung Electronics Philippines.
To elevate their Galaxy S7 edge and S7 experience, owners of the smartphone can enjoy automatic enrollment to the Samsung Concierge Service, a VIP program exclusively for Galaxy S7 edge and S7 users. Owners can enjoy premium experience at Samsung Experience Stores, VIP phone pick-up service for repairs, their very own VIP hotline, and exclusive offerings via the MySamsung app.
The Samsung Gear VR will be available at Samsung Experience Stores starting February 26, 2016. Meanwhile, you may preview and experience the Galaxy S7 edge and S7 at Samsung Experience Stores from March 4-16. Visit www.samsung.com/ph for more information.