Shell bests industry players in 51st Anvil Awards
Shell companies in the Philippines once again asserted its leadership in the oil and gas industry, being the runaway winner among industry players in the 51st Anvil Awards, the "Oscars of Philippine public relations."
It was a big night for Shell Companies in the Philippines as its customer service, consumer engagement, human resources and corporate social responsibility programmes won a total of eight Gold and Silver Anvil awards from the Public Relations Society of the Philippines (PRSP). With this haul, Shell bested other industry players and asserted its leadership for crafting public relations tools and campaigns that contribute to social good and nation building.
The Anvil Awards is considered as the preeminent symbol of excellence in public relations in the country, and is dubbed as the "Oscars of Philippine public relations." For this year, more than 400 entries were submitted to PRSP, with only about a hundred passing the strict jury guidelines and eventually winning awards and citations.
The winning Shell companies in the Philippines entries include:
Shell FuelSave Fact or Fiction Report Launch (Gold)
This year, Shell launched a campaign which engaged motorists across Asia including the Philippines to become more energy saving and fuel efficient. Shell sought to bring to life the Shell FuelSave Fact or Fiction Report through an interactive myth busting demonstration and a media driving challenge that drove coverage on the fuel efficiency myths and facts through education and engagement with a variety of stakeholders.
Movement Against Malaria: Meeting the MDGTarget for the Philippines (Silver)
The Movement Against Malaria (MAM) started as a single initiative in Palawan and eventually evolved into a national health programme covering 40 provinces in the Philippines. After 16 years, the Movement Against Malaria is on its home stretch and fighting the battle in the last 13 malaria infected provinces in the Philippines.
Highlights of Artistry: 2015 Shell Corporate Calendar (Silver)
On its 48th year, the Shell National Students Art Competition (NSAC) is the longest running art competition in the country. It is however a little known fact that almost 50 years ago, the NSAC started out as a search for images for a corporate calendar. Every year, Shell goes back to its roots and publishes the annual company calendar. Here, previous and recent winners are featured to showcase the students' art works to a bigger, more diverse audience.
Gas Mo, Bukas Ko (Silver)
Gas Mo, Bukas Ko (GMBK) is Shell's nationwide scholarship programme that serves as a platform to uplift the lives of the gas attendants in Shell retail stations. With over 1,600 scholars, GMBK provides learning opportunities towards the betterment of its scholars' lives. In fact, 85% of these scholars continued to take on bigger responsibilities as gas attendants, while some got promoted to higher positions.
PHILDEV (Silver)
Since 2012, Shell, in partnership with Philippine Development Foundation (PhilDev), offers opportunities for the Filipino youth to obtain higher education through the"SuperFund Science and Engineering Scholarship Program". This program aims to enable the best and brightest Filipino students to pursue degrees and careers in science and engineering. With a seed money of Php100 million, this pro- vides the scholars financial assistance, access to mentoring, coaching, counselling, and guidance with internship and job placement.
Access to Energy Project (Silver)
As part of its social investment initiatives, Shell Philippines chose the indigenous Batak tribe of Sitio Kalakuasan in Puerto Princesa, Palawan. Shell harnessed freely available renewable natural resources of sunlight and river water to power a Pico Runoff River Hydro facility backed up by solar panels and rechargeable solar batteries, providing the community with 24/7 access to clean and sustainable energy.
Project Smile (Silver)
Shell launched Project Smile - a program designed to delight customers with exemplary customer service prac- tices in over 900 Shell retail stations nationwide.Through a comprehensive communication campaign, Project Smile has actively engaged over 1,100 retailers and frontline staff to participate in training activities that equip them with knowledge and skills in delivering genuine service, operational excellence, and positivity which encourage more customers to make Shell their preferred brand.
Master Mekaniko (Silver)
The Master Mekaniko (MM) Rewards Program is a nationwide influencer's rewards program based on a loyalty platform designed to encourage motorcycle mechanics nationwide to proactively promote Shell Advance. In just a period of six months, a total of 5,741 motorcycle mechanics from strategic cities and provinces all over the country signed up as members.