Honda to usher new breed of AT motorcyles to the Generation S of Caloocan
HONDA Philippines Inc. has been taking the motorcycle market by storm with its new breed of excellent and stylish motorcycles that have captivated the hearts and fancy of the Generation S.
The Generation S is the new wave of Filipino riders who are street smart, stylish, superior and full of substance. They aspire for affordable, efficient, trendy, and high quality motorcycles, which is in line with the paradigm of Honda Philippines for the Filipino motorcycle market.
Last year, Honda launched five AT motorcycles one after the other, each one immediately carving each own niche in the competitive motorcycle segment of the Philippine land transport landscape. The company introduced the Click 125i, the BeAT-FI, the Zoomer X, the RS150, and the CBR150R that gave the Generation S all the right reasons to soothe their high expectations for excellence and style.
What makes the new breed of Honda AT motorcycles unique in their respective classes is the exclusive and breakthrough innovation called the Honda Smart Technology. It is a groundbreaking technology that elevates on-road performance of the AT motorcycles, ensures high fuel efficiency, guarantees safety and protection of the rider, and improves overall utility.
In fact, the Honda Smart Technology is now becoming a buzzword not only in the Philippines but in the global mo- torcycle industry where Honda is recognized as the world's largest motorcycle manufacturer.
In its continuous effort to reach out to more Filipino Generation S with its great motorcycle offerings, Honda Philippines has put on display its latest lineup at the SM Center Sangandaan in Caloocan City until last March 20.
It is the company's way of showing to the public that excellent, stylish, and trendy motorcycles need not often come with a high price.
Honda Philippines representatives were around during the entire duration of the showcase at SM Sangandaan and they facilitated several activities and games related to the latest AT motorcycle offerings of Honda to further spiceup the fun and excitement to the event.
There was also a trivia game to enhance the knowledge of the Generation S on the latest offerings of Honda Philippines.
As the Generation S is also known for being tech savvy, the trivia game was played using tablets. Through the trivia game, they got to know more about the features and specifications of the latest Honda AT motorcycles. Participants were also advised to try the Profiling App where they were asked a series of questions to see which of the latest Honda AT motorcycle fits their personality. The Generation S and the public also had a chance to take photos with live mannequins during weekends for posting and sharing in their social media accounts.
Also during weekends, Honda Philippines kicked up the entertainment several notches higher as it is threw in more interactive games and live performances from various entertainers.
Meanwhile, Honda has launched at the local level the Click 125i, the BeATFI and the Zoomer X at 10th Avenue in Caloocan through a fun-filled event that began with a motorcade in the morning and extensive product showcase in the afternoon.
Also perking up the event are various activities meant to entertain the Caloocan locals including a themed fashion show, a talent competition, and fun games. Serving as the main highlight of the event was the awarding of the winners for the Honda Generations motor show, a competition which paved the way for the creativity of the Generation S who put on display their loaded motorcycle units using original Honda motorcycle accessories.
The event reinforces the commitment of Honda Philippines to provide only the best and most efficient AT motorcycles ideal for the Generation S and the ever-growing general Filipino motorcycle public.
After all, more than just being pleasing to the eye, the latest Honda product offerings have further raised the bar of excellence in motorcycle manufacturing and likewise offered a good glimpse of what the future motorcycles in the Philippines and the world would really look like.
Interested in becoming a certified Generation S? Just visit the nearest local Honda dealer or connect with Honda Philippines through their website at www.hondaph.com or visit www.facebook.com/hondaph.