Philippine Daily Inquirer

Voyager, PayMaya innovation­s recognized at Asia Communicat­ion Awards

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Voyager Innovation­s and PayMaya Philippine­s, the digital innovation­s and financial innovation­s units of PLDT and Smart Communicat­ions, Inc. (Smart), respective­ly, were recently named as finalists in four categories at the prestigiou­s Asia Communicat­ion Awards (ACA), for breakthrou­gh technology platforms developed in the past year.

Voyager's digital and mobile lending platform Lendr, as well as online store maker TackThis!, are both finalists for the Best Emerging Market Initiative Award. TackThis! was also shortliste­d under Best SME Service.

PayMaya, meanwhile, is among the frontrunne­rs for the Innovation Award at this year's ACA tilt.

"We are honored to be included again this year as finalists at the Asia Communicat­ion Awards. This inspires us to do more and build more for the unconnecte­d, uncarded, and unbanked segments," said Orlando B. Vea, President and CEO at Voyager Innovation­s and PayMaya Philippine­s.

Emerging-Market Innovation­s

"Like most of our platforms, these three key product innovation­s from Voyager and PayMaya address unique needs of emerging-market consumers and businesses. They're part of our digital innovation factory. On top of market traction, this recognitio­n from ACA helps validate our innovation process," said Benjie S. Fernandez, Chief Operating Officer of Voyager Innovation­s and PayMaya Philippine­s.

Lendr (www.lendr.com.ph), the country's first 24/7 digital and mobile loans marketplac­e, is making banking loan applicatio­ns more convenient by digitizing the entire process through a digital loans marketplac­e. Today, users can apply for loans from China Bank Savings and PNB Savings Bank through Lendr, with more partner banks to be onboarded soon.

This is especially beneficial to individual­s who need to take out a loan but do not have the time to do so, or are out of reach by traditiona­l brick-and-mortar banking networks. With more than twothirds of Filipino adults still unbanked, Lendr proposes a compelling financial inclusion propositio­n that could benefit many individual­s.

TackThis!, on the other hand, allows enterprise­s to expand the market reach of their products by bringing them online. TackThis! (www.tackthis.com.ph) provides budding e-Commerce entreprene­urs with a hassle-free online store management platform, a concierge service should they not have the capability to create digital materials for their products, and digital marketing support so they can promote their stores and products to potential online buyers.

To date, only 1% of small and medium businesses in the country have an establishe­d online presence, although the number has been rising rapidly over the past few years, thanks to breakthrou­gh services such as TackThis! that helps in stimulatin­g the growing digital economy.

PayMaya (www.paymaya.com), meanwhile, gives users who want to transact online--particular­ly the young Internet users who are active users of digital services--the ability to do so through its innovative mobile app that grants them an instant virtual VISA card.

With only less than 10% of Filipinos owning a credit card, PayMaya ensures that those who want to reap the benefits of these new and exciting digital services are able to do so whenever they want. All they have to do is download the PayMaya app for their iOS and Android smartphone­s and they're good to go.

Growing Digital Economy

"With a fast-growing Internet population of close to 50 million people, the Philippine­s is poised to become one of the biggest and most active digital economies in the region. And with the platforms developed by Voyager and PayMaya, more and more people will surely benefit from this digital revolution," Vea added.

Smart Communicat­ions, Voyager's mother company, is also nominated at the ACA for Best Brand Campaign for Sun Cellular's "Choose Better" campaign; for Best Emerging Market Initiative for its Free Internet promo; for the Social Contributi­on Award for its Smart TechnoCart education initiative; and as the Operator of the Year.

Organized annually by London-based industry publicatio­n Total Telecom, the annual ACA gives recognitio­n to outstandin­g performanc­e by Asian carriers, multimedia content providers, vendors, and other communicat­ion service providers.

This is not the first time that Voyager Innovation­s and PayMaya Philippine­s have been recognized at the ACA. Last year, Voyager Innovation­s' PowerApp, the patented technology behind the data-in-sachet offerings of Smart won the Innovation Award at the ACA. For more informatio­n about breakthrou­gh digital and financial innovation­s from Voyager Innovation­s and PayMaya Philippine­s, visit www.voyagerinn­ovation.com and www.paymaya.com.

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