‘It’ blogger Aimee Song is new SM Makati brand ambassador
‘We’re real people, not supermodels or celebrities’
SOUGHT-AFTER interior designer and “it” blogger Aimee Song is the new brand ambassador of SM Makati.
She began blogging in 2008, and since then, her Song of Style blog has risen to game-changer status, thanks to her knack for creating bold but laid-back outfits.
Born to parents of Korean descent, the LA-based social media darling has an Instagram following of 3.6 million and counting.
What makes Aimee stand out is her accessible but aspirational sense of style. “We’re real people, not supermodels or celebrities,” she once said.
Her Instagram gives followers a glimpse of Aimee in Cannes, Milan, Venice, London, Seoul, and Tokyo, all in the past two months.
She is part of Forbes’ “30 Under 30” list for 2016, has been featured in The New York Times, Women’s Wear Daily and Vogue Spain, and has front row seats in most exclusive fashion events.
“My blog represents who I am—fun, easy going, and colorful, a mix and match of styles with underlying California roots,” she has said in an interview.
Her sense of style makes her the perfect brand ambassador for SM Makati.
As interior designer and fashion blogger, she notes, “My blog followers feel they can relate to me because I have a job outside of blogging”— something the stylish working girls in Makati’s central business district can relate to.
Like today’s stylish set, she’s also on a few platforms— blog, Twitter, Facebook, Pinterest, Instagram—though she says, “I love Instagram. It’s fun to give a peek into my personal life.”
She just wrote a book, “Capture Your Style.”
In her blog, she says, “I’ve been blogging for about eight years now and in that time I’ve gotten to go all around the world, to the most beautiful destinations, and attend events I dreamed of when I was younger. A huge part of those experiences and my success as an influencer has been documenting them on Instagram. That’s what this book is all about—how to showcase your life through beautiful photos on Instagram.”